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World Emoji Day: Brands show creativity

Brands including Apple, Google, Tata Group went full throttle to celebrate the day.

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World Emoji Day: Brands show creativityNEW DELHI: Brands across segments didn’t leave any stone unturned to celebrate World Emoji Day. Brands seized the opportunity to get creative with brand posts – some quirky, some straight and some with contests.

World Emoji Day is celebrated on 17 July annually since 2014 and is a global celebration of emojis that have transformed in great ways from the realms of texting, advertising and marketing to having its own official day.

There is no denying that emojis have the power to inform you of someone’s mood without words and brands bank on this trait of emoticons with World Emoji Day brand posts. Due to the pandemic, this time, brands carried out the celebration by spreading awareness about precautions through emojis.

Tech giants Apple and Google announced new emojis. Apple has announced that the company would adopt 13 emojis from Emoji 13.0, approved by Unicode Consortium. Google, on the other, will introduce all the 117 emojis from the Emoji 13.0 with the Android 11 update.

Meanwhile, here are some top brands that made the best use of emojis.

Sony PIX:

PDT

Sony Pictures Networks: https://instagram.com/stories/sonypicturesnetworks/2355064689641620147?u...

Kotak Mahindra Bank:

Glucon-D:

Tata Group:

Amul:



View this post on Instagram

#Amul Topical: Today is #WorldEmojiDay

A post shared by Amul - The Taste of India (@amul_india) on

Nicotex:

Zee Cafe:



View this post on Instagram

Thank God for emojis! #WorldEmojiDay #HangoutWithZeeCafé

A post shared by Zee Cafe (@zeecafeindia) on

Star Sports:



View this post on Instagram

- which one’s your favourite? #WorldEmojiDay

A post shared by Star Sports India (@starsportsindia) on

&flix:

Tata Sky:

&TV:

Sleepwell:

Helix:

SleepXIndia:

Mumbai Metro:

Volkswagen Financial Services -

Axis Direct :

Not everything in life can be said with words; say it with Emojis instead! #WorldEmojiDay #SimpleHai

Posted by AxisDirect on Thursday, 16 July 2020

MX player:

PayPal:

Britannia:



View this post on Instagram

This Emoji Day, Happy Karo Ji. #worldemojiday2020

A post shared by Britannia Good Day (@goodday_britannia) on

Dabur:

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