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Daily Basket calls out BigBasket for using 'bullying' tactics

NEW DELHI: Shakespeare may have well opined “What’s in a name?” but going by the latest clash of two brands over a name, apparently there’s a lot at stake. In what appears to be a David vs Goliath scenario, India's largest online supermarket Bigbasket has locked horns with fledgling online grocery...

MAM Marketing Brands
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World Emoji Day: Brands show creativity

World Emoji Day: Brands show creativityNEW DELHI: Brands across segments didn’t leave any stone unturned to celebrate World Emoji Day. Brands seized the opportunity to get creative with brand posts – some quirky, some straight and some with contests. World Emoji Day is celebrated on 17 July...

MAM Marketing MAM
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Tata Starbucks virtually replicates most cherished in-store experience

MUMBAI: With WFH and video calls becoming the new normal, TATA Starbucks, has launched seven backdrops to brighten up your virtual meetings. Replicating the in-store ambience through the picturesque backdrops of the store interiors, Starbucks fans can now download the free backdrops and reminisce...

MAM Marketing Brands
Titan consolidates OOH biz with Milestone Brandcom

MUMBAI: Titan has consolidated its outdoor media business with two agencies. One of these two agencies is Milestone Brandcom, the out of home agency from Dentsu Aegis Network. Titan, Tata Group’s largest consumer company, decided to consolidate its outdoor account following a multi-agency pitch.

MAM Media and Advertising Account
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Zindagi, Tata Sky tie up for contest; winners to celebrate New Year in Turkey

MUMBAI: Zindagi, a leading premium entertainment channel, has always offered viewers unique experiences and presented the best stories from across the world.

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