MAM

World Emoji Day: Brands show creativity

Brands including Apple, Google, Tata Group went full throttle to celebrate the day.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/18/Amul_0.jpg?itok=MAUrd08D

World Emoji Day: Brands show creativityNEW DELHI: Brands across segments didn’t leave any stone unturned to celebrate World Emoji Day. Brands seized the opportunity to get creative with brand posts – some quirky, some straight and some with contests.

World Emoji Day is celebrated on 17 July annually since 2014 and is a global celebration of emojis that have transformed in great ways from the realms of texting, advertising and marketing to having its own official day.

There is no denying that emojis have the power to inform you of someone’s mood without words and brands bank on this trait of emoticons with World Emoji Day brand posts. Due to the pandemic, this time, brands carried out the celebration by spreading awareness about precautions through emojis.

Tech giants Apple and Google announced new emojis. Apple has announced that the company would adopt 13 emojis from Emoji 13.0, approved by Unicode Consortium. Google, on the other, will introduce all the 117 emojis from the Emoji 13.0 with the Android 11 update.

Meanwhile, here are some top brands that made the best use of emojis.

Sony PIX:

PDT

Sony Pictures Networks: https://instagram.com/stories/sonypicturesnetworks/2355064689641620147?u...

Kotak Mahindra Bank:

Glucon-D:

Tata Group:

Amul:



View this post on Instagram

#Amul Topical: Today is #WorldEmojiDay

A post shared by Amul - The Taste of India (@amul_india) on

Nicotex:

Zee Cafe:



View this post on Instagram

Thank God for emojis! #WorldEmojiDay #HangoutWithZeeCafé

A post shared by Zee Cafe (@zeecafeindia) on

Star Sports:



View this post on Instagram

- which one’s your favourite? #WorldEmojiDay

A post shared by Star Sports India (@starsportsindia) on

&flix:

Tata Sky:

&TV:

Sleepwell:

Helix:

SleepXIndia:

Mumbai Metro:

Volkswagen Financial Services -

Axis Direct :

Not everything in life can be said with words; say it with Emojis instead! #WorldEmojiDay #SimpleHai

Posted by AxisDirect on Thursday, 16 July 2020

MX player:

PayPal:

Britannia:



View this post on Instagram

This Emoji Day, Happy Karo Ji. #worldemojiday2020

A post shared by Britannia Good Day (@goodday_britannia) on

Dabur:

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/medi.jpg?itok=DSt_Y3TH
Medimix forays into handwash category

NEW DELHI: Handwash brands have been making a merry this year as the Covid2019 induced pandemic has increased the health and hygiene concerns for the people. They are following the handwash protocols strictly than ever and this has increased the need for the handwash and soaps in the market....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/cricbuzz.jpg?itok=-2JtB-4l
Cricbuzz see significant consumption spike in IPL 2020, overshadows other cricket apps

IPL 2020, one of the most awaited events finally started on 19th September 2020 in the UAE. This year's IPL came as a respite to eager fans who have had to await a long absence of cricket. BCCI secretary Jay Shah, on Twitter, shared that 20-crore people watched the opening match of IPL 2020. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/pama.jpg?itok=LaTQOLvR
Tetsuyasu Kawamoto joins as MD for Panasonic Life Solutions India

MUMBAI: Panasonic life solutions India, a wholly-owned subsidiary of Panasonic Corporation, has appointed Tetsuyasu Kawamoto as the company’s managing director. Taking the reins from Vivek Sharma, who superannuated on 30 September 2020, in his new role, Kawamoto will be responsible for driving...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/hindware.jpg?itok=wAGyTHHy
Hindware Kitchen Ensemble introduces MaxX Safe technology in its new spot

NEW DELHI: Somany Home Innovation, makers of ‘Hindware Appliances’ and one of the leading players in auto clean chimney segments in India, has introduced its breakthrough technology and design innovation with the new TV campaign for Adonia Hob with MaxX Safe Technology. Ahead of the festive season...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/havas.jpg?itok=et0pKq9i
Havas Media Group India strengthens its outdoor offering, partners Tribes

NEW DELHI: Havas Media Group India has entered into a strategic partnership with Tribes, a leading integrated OOH, retail, and activation agency. This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/qq.jpg?itok=msNQy3z3
Gautam Mehra gets additional role at Dentsu International

Dentsu International has now entrusted Gautam Mehra, currently CEO, dentsu Programmatic & chief data officer, dentsu - South Asia, with the additional charge of chief data and product Officer - Asia Pacific (APAC) with immediate effect.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/bharatpe.jpg?itok=ke0Y3hZ4
BharatPe banks on cricket for next growth phase

NEW DELHI: From Bollywood to cricket. That’s the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one stop shop for the payment as well as capital needs of India’s large retailer network, has signed up 11 top cricketers as its brand ambassadors. Among them figure: Rohit...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/rebock.jpg?itok=oB8WxVy3
Reebok, 22feet Tribal take classic creative steps

NEW DELHI: How do you create excitement around a classic shoe? Well you could take a page out of sportswear  company Reebok India. Well, you work with your agency – in this case 22Feet Tribal – and create a competition, invite artists to give their modern day interpretation of it

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/dettol.jpg?itok=fD2fDv-C
Dettol partners Govt of Manipur to launch programme for adolescents

IMPHAL: RB, under its flagship Dettol ‘Banega Swasth India’ in partnership with Primus Partners has launched a unique life skills program for kids, 'Birds and Bees Talk' (BBT). The curriculum was launched for children between the ages of 10-to-19 in Manipur in the presence of chief minister N....

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required