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Welspun appoints Madison Media Sigma as its Media AOR

The account was won in a multi-agency pitch

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MUMBAI: Madison Media has been appointed as the Media AOR for home textile solutions provider, Welspun. The agency will handle the entire media mandate including print, TV, radio, digital, OOH, and activation. The account was won in a multi-agency pitch and will be handled by Madison Media Sigma in Mumbai.

Welspun retail business CEO Nemisha Ghia says, “Welspun is very aggressive in its expansion plans in domestic business and we aim to be the market leader in branded home linen market in a short span of time. To take this journey forward, we have selected Madison Media as our media partner. Madison is one of the oldest and respected names in the media business in India, and we are confident that this partnership will really help our brands in their accelerated growth path."

Madison Media & OOH Group CEO Vikram Sakhuja says, “The Home has become an even more important place in today’s new normal. And Welspun has been adding inspiration to Bedrooms and Bathrooms all these years. We are excited about partnering Welspun to create even more magic inside Consumers’ homes.”

Madison Media Sigma CEO Vanita Keswani says, “We’re excited to be a part of Welspun’s journey, providing home textile solutions in India and across the globe. Looking forward to strengthening this partnership for years to come.”

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