Vanita Keswani

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Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms.

Television TV Channels English Entertainment
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Create value wherever life places you: Madison’s Vanita Keswani

During lockdown, we may not be living life like monks, but we are certainly living under restrictions. For us, the lack of hustle and bustle is quite unsettling. We’re so accustomed to this fast-paced life that when it ceases, we may feel anxious and uneasy.

MAM Marketing MAM
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The psychology behind the making of TV ads vs digital

In 2016 digital marketing took over television advertisements and since then we have heard industry experts saying that ‘TV isn’t dying!’ So, how have commercials evolved in their journey from TV to OTT? The advertisement industry has experienced some major changes over the years.

MAM Marketing MAM
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Salman endorses 'fully fantastic' Dixcy

Dixcy Textiles has rolled out its new advertising campaign. The TVC features the biggest entertainer in Bollywood Salman Khan.

MAM Media and Advertising Ad Campaigns
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Piramal Healthcare hands over media AOR to Madison Media Sigma

MUMBAI: On a winning spree, Madison Media has added Piramal Healthcare‘s media AOR to its kitty.

MAM Marketing MAM

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