Vikram Sakhuja


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Breaking the Digital Code at the 2nd Edition of The Advertising Club's D-CODE

India’s digital ecosystem has over the last few years taken significant growth strides by playing a decisive role in scripting success stories for many brands. An evening dedicated to showcasing and deliberating on these inspiring stories saw the best media, marketing and advertising brands come...

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Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus

Madison Media has just announced yet another senior level appointment of Rajul Kulshreshtha as chief executive officer at Madison Media Plus. Kulshreshtha will look after the agency’s Delhi operations and will join from 3 June.

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Madison’s HiveMinds wins Domino’s Digital Media AOR

Madison Media and Hiveminds, the digital specialist agency of Madison World have won the digital media mandate for Domino’s in a multi-agency pitch.

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Rural India accounts for 50% of active internet users: IRS data

Media Research Users Council (MRUC) chairman Ashish Bhasin, also the CEO of Dentsu Aegis Network Greater South and chairman and CEO of India, has continuously been mentioning that India is probably the only country where each media is growing—be it TV, or print, or digital.

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IRS Q1 2019 data: print continues to expand; total number of readers touches 42 crore

MRUC today released its IRS Q1 2019 data. The Q1 2019 Report is a Moving Annual Total, combining Q2+Q3+Q4 data of IRS 2017 and Q1 fieldwork of IRS 2019, which began in December 2018 and successfully completed in Q1 2019. The reporting sample size for this release is 3.24 lakh households.

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