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Industry hails eased lockdown restrictions, wants more from economic stimulus

NEW DELHI: We are close to completing two months of the ongoing nationwide lockdown, instigated by the fatal global pandemic COVID2019, living through extraordinary times, adjusting to newer ways of working, and dealing with newer ways of living.

MAM Marketing MAM
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Archive re-runs help sports channels gain 21% viewership

Be it domestic or international, almost all sporting events have either been scrapped or postponed amid the COVID-19 pandemic. The cancellation of events has forced sports broadcasters to run dry with no live sporting tournaments and resort to showing archived re-runs.

Television TV Channels Sports
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Corona impact on IPL: Brands take a wait-and-watch approach

MUMBAI: Three weeks into India’s biggest cricketing event, Indian Premier League, brands and sponsors are re-looking their strategy amid the outbreak of coronavirus. The virus that first appeared in the Wuhan city of China has spread to over 46 countries and entered India earlier this month. Around...

Television TV Channels Sports
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Dealing with the slowdown: Madison Media’s recommendations

How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has come out with some 10 recommendations for marketers to deal with the slowdown which it has put out in a playbook, it released earlier this month.

MAM Media and Advertising Digital Agencies
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Economic slowdown impacted ad spend in H2 2019

Economic slowdown in 2019 brought the country, as well as the media industry, to a standstill. It visibly impacted advertising spends. This view was shared by advertisers present during the sixteenth edition of the Video and Broadband Summit 2019 that took place on 11 December in Mumbai.

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