NEW DELHI: We are close to completing two months of the ongoing nationwide lockdown, instigated by the fatal global pandemic COVID2019, living through extraordinary times, adjusting to newer ways of working, and dealing with newer ways of living.
Be it domestic or international, almost all sporting events have either been scrapped or postponed amid the COVID-19 pandemic. The cancellation of events has forced sports broadcasters to run dry with no live sporting tournaments and resort to showing archived re-runs.
MUMBAI: Three weeks into India’s biggest cricketing event, Indian Premier League, brands and sponsors are re-looking their strategy amid the outbreak of coronavirus. The virus that first appeared in the Wuhan city of China has spread to over 46 countries and entered India earlier this month. Around...
How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has come out with some 10 recommendations for marketers to deal with the slowdown which it has put out in a playbook, it released earlier this month.
Economic slowdown in 2019 brought the country, as well as the media industry, to a standstill. It visibly impacted advertising spends. This view was shared by advertisers present during the sixteenth edition of the Video and Broadband Summit 2019 that took place on 11 December in Mumbai.
