Mumbai: UP Yoddhas - the GMR group owned franchise competing in Pro Kabaddi League (PKL) announced their partnership with Asclepius, a provider of health, beauty and wellness products as associate sponsor. This partnership marks Asclepius’ first foray into the dynamic world of kabaddi, reflecting their commitment to support indigenous sports and promote athletic excellence.
Under the ownership of GMR Group, UP Yoddhas made an impactful debut in the Pro Kabaddi League during the fifth season in 2017. Ever since, the team has continued to impress fans with their flamboyant yet result-oriented gameplay, all throughout having earned the reputation of being one of the most consistent teams in the Pro Kabaddi League universe. Since their inception in 2017, UP Yoddhas have always made their way to the play-offs and this season they have kicked off their campaign in an equally impressive manner with their eyes set on the trophy. The Yoddhas, currently at the third position in the points table, are basking under the glory of two back-to-back wins against Haryana Steelers and Telugu Titans, and will now face Bengaluru Bulls in their next clash on 11 December 2023.
GMR League Games CEO PKSV Sagar commented on the partnership, “We are delighted to welcome Asclepius as the new sponsor of the UP Yoddhas. Their commitment to supporting sports and promoting a healthy lifestyle aligns perfectly with our team's values. We are confident that this partnership will be mutually beneficial and bring great value to our fans.”
Asclepius MD and CEO Sanjeev Kumar said, “We are thrilled to partner with the UP Yoddhas, a team known for its excellence and dedication to the sport,” said “Kabaddi is a rapidly growing sport with a passionate fan base, and we believe this partnership will allow us to connect with audiences throughout India and beyond. We are excited to support the Yoddhas in their vision of supporting indigenous sports in the country.”
The collaboration will see the Asclepius logo prominently displayed on the UP Yoddhas jerseys, training kits, and other team merchandises. Additionally, Asclepius will be integrated into the team's marketing campaigns, further amplifying the brand's visibility and engagement with kabaddi fans.
With a shared passion for sportsmanship and athletic achievement, Asclepius and the UP Yoddhas look forward to a successful partnership that will benefit both parties and contribute to the further development and popularity of kabaddi.
