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Tata Communications and NEP pioneer the remote production of VIVO Pro Kabbadi League 2018 for Star Sports

Tata Communications, a leading global digital infrastructure provider, and NEP Broadcast Solutions, a division of NEP Group

Television TV Channels Sports
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Tata Motors celebrates #DeshKeTruck with brand new TVC

Tata Motors, India’s automotive company has introduced its brand new TVC DeshKeTruck, continuing its association and strong support towards home –grown sports of the country like kabaddi and wrestling.

MAM Media and Advertising Ad Campaigns
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La Liga ahead of the curve with Facebook deal: Jose Cachaza

As the new wave of acquiring rights is shifting from broadcast to OTT players and social media giants, La Liga is the most recent example which has been acquired by Facebook and sub-licensed to Sony Pictures Network (SPN) India.

Television TV Channels Sports
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Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports
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Kabaddi beats football in popularity among Indian kids

The sports viewership in India has been mainly restricted to cricket for the longest time. It is difficult for any other sport to lock horns with cricket. So the race is on for the second spot. We seem to have a winner for now. Star India’s homegrown property Pro Kabaddi League (PKL) has helped...

Television TV Channels Sports

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