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Milo campaign shows how critical is sports for kids

Milo Ready to Drink is a recently launched cocoa-malt milk beverage crafted specially for growing children, and has lower sugar with less than 10 grams of added sugar per pack (180 ml).

MAM Media and Advertising Ad Campaigns
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PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
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How VOKE is helping Hotstar to bring 3D VR to Kabaddi

MUMBAI: That India’s leading video streaming OTT player Hotstar is making its coverage of the World Kabaddi League available to viewers in 3D Virtual Reality(VR)  is known to many now. But what’s not known by most is who is behind making this is a reality. Well, it’s a Silicon Valley based company...

iWorld Over The Top Services
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'M&E industry's $100 billion dream remains elusive with choking of investment:’ Star India COO Sanjay Gupta

In the past three years, media as a percentage of GDP has instead fallen by two basis points and the $100 billion dream has continued to remain distant.

Regulators I&B Ministry

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