MAM
Report on Shemaroo

T20 World Cup initial matches notch up 2.8 TVR

MUMBAI: The initial eight group stage matches of the ICC World Twenty20 2012 have garnered an average rating of 2.8 TVR with a reach of 60.55 million (CS 4+ TG All India), as per TAM data provided by media agencies who are tracking the mega event‘s viewership trends for their clients.

The ratings for the first eight matches are higher than the ICC World Twenty20 2010 in West Indies which managed a TVR of 1.6 for the first four matches with a cumulative reach of 42 million.

The India-Afghanistan match has recorded a combined TVR of 4.9 on Star Cricket, ESPN and Doordarshan with a reach of 36.7 million. Comparably, the India versus Afghanistan in the previous edition of the tournament had got a rating of 4.

The India versus Afghanistan match got a rating of 3.5 on Star Cricket, 0.4 on ESPN and 1.1 on Doordarshan. The sports broadcaster is also simulcasting India matches, semi-finals and the final on ESPN with Hindi commentary.

The South Africa-Zimbabwe match was the second best rated match despite featuring a relatively weaker team. The match posted a TVR of 3.5 with a reach of 26.5 million.

The match between Sri Lanka and Zimbabwe rated 1.2 TVR, slightly better than the South Africa-Sri Lanka as well as the Australia-West Indies matches. The two matches registered a TVR of 1.1 and 0.9 TVR respectively.

While South Africa-Sri Lanka match had a reach of 16.1 million, the Australia-West Indies match could manage a reach of only 9.1 million.

Media agencies say the group stage matches hold relatively less significance for advertisers; the key to the commercial value of the property is how the Quarter Final and the Semi Final matches deliver.

DDB Mudra Group COO Pratap Bose expects the Super Eight matches to do well as the tournament is perfectly poised.

"The initial eight matches are not of much significance as the important matches will begin from the Super Eight stage. There will be a spike in ratings if India remains in the fray," said Bose.

GroupM Maxus Client Leader Jigar Rambhia shares the same sentiments. He feels the real tournament even for advertisers begins with the Super Eight stage when all the strong teams will compete against each other.

"It‘s too early to talk about ratings at this stage since the group stage mainly involves matches with weaker sides and there is only one India match. However, the interest in the tournament will start peaking with the Super Eight stage," says Rambhia.

ESPN Star Sports has sold out its entire inventory for the ICC T20 WC with as many as 34 advertisers on board including three joint presenting sponsors and seven associate sponsors.

Channel Match Date TVR Reach 000‘s
Star Cricket Sri Lanka v Zimbabwe 18 Sep 1.2 18020
Star Cricket Australia v Ireland 19 Sep 0.6 9280
Star Cricket+ESPN+DD1 India v Afghanistan 19 Sep 4.9 36728
Star Cricket South Africa v Zimbabwe 20 Sep 3.5 26529
Star Cricket Bangladesh NewZealand 21 Sep 0.7 15009
Star Cricket England v Afghanistan 21 Sep 0.6 8204
Star Cricket Sri Lanka SouthAfrica 22 Sep 1.1 16159
Star Cricket Australia v West Indies 22 Sep 0.9 9152
  2.8 60553
ICC T20 WC2012
 
Channel: ESS+DD1
TG: CS 4+, All India
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/photogrid_plus_1624091222266.jpg?itok=JucfjWfy
Spotify names Taj Alavi as global head of marketing

New Delhi: Spotify on Friday appointed Taj Alavi as the global head of marketing. Alavi was previously associated with Uber as senior director global marketing from March 2019 to August 2020 and Intuit as head of brand marketing. She has also worked with financial technology company, Chime as vice...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/photogrid_plus_1624091119722.jpg?itok=sBoUU3VT
OnePlus ropes in Jasprit Bumrah as brand ambassador for wearables

New Delhi: Premium smartphone brand OnePlus has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearable category. The OnePlus wearables category includes the OnePlus watch and the OnePlus Band. The association will include a 360-degree campaign and will be kick-started by a...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/ronaldo.jpg?itok=3qhyAYmu
Ronaldo's Coke snub kicks off a meme-fest

Mumbai: What seemed like a simple act by Portugal footballer Cristiano Ronaldo of moving aside two bottles of Coke and replacing them with a bottle of water at a post-match presser quickly metamorphosed into a sponsors’ nightmare at the 2020 Euro football league. For one, it cost the beverage giant...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624010448122.jpg?itok=91Pw_lUT
1702 Digital promotes Pranay Bhan to national creative director

New Delhi: Integrated digital marketing company, 1702 Digital has promoted Pranay Bhan to the role of national creative director.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624007229455.jpg?itok=Wj3r-qXk
ICC signs GoDaddy as official sponsor for WTC 2021

New Delhi: GoDaddy on Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1623999742100.jpg?itok=IWyvdCyJ
slice onboards Siva Kumar Tangudu as CTO

MUMBAI: Fintech startup and credit card challenger slice on Friday announced the appointment of Siva Kumar Tangudu as the company’s new chief technology officer.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/interbrand.jpg?itok=-T7Dqbrh
Interbrand unveils top 30 brands set to revolutionise the US market

Mumbai: Global brand consultancy Interbrand launched its Breakthrough Brands 2021 report unveiling the top 30 brands set to take the US market by storm in the coming decade. From mobile banking developed specifically for Black and Latinx customers to secure messaging services and plant-derived...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/car24.jpg?itok=Nh_my-Z3
CARS24 expands operations to UAE and Australia

E-commerce platform for pre-owned vehicles, CARS24 is set to disrupt the used automobile ecosystem around the globe. The company has launched its business in Australia and UAE and is gearing up to launch business in Southeast Asian and Middle East countries this year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/icc.jpg?itok=zMsNkvJE
ICC announces Upstox as Official Partner

The International Cricket Council (ICC) on Thursday announced a major long-term partnership with the homegrown investment platform Upstox.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required