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DDB Mudra Group to handle integrated marketing communications for McDonald's India--north, east

NEW DELHI: DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India - north & east (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in...

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Peter England launches Unique and First-of-its-kind Neem Tulsi Collection

Peter England, a leading international menswear brand from the house of Aditya Birla Fashion and Retail Limited, launched an innovative range of apparel called as the Neem Tulsi Collection as part of their wellness fashion initiative. The brand has launched this collection with a comprehensive ad...

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DDB Mudra South bags creative mandate for Gem Paints

NEW DELHI: Gem Paints, one of Southern India’s leading manufacturers of paints and coatings has awarded its creative duties to DDB Mudra. DDB Mudra will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand. This development further bolsters the...

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Expect completely new approach to employee policies: DDB Mudra's Rita Verma

MUMBAI: The Covid2019 outbreak has pushed HR departments to the top of the priority chain. The challenge before them is to rebuild and reinvent workplaces to safeguard the lives of their employees. In an interaction with indiantelevision.com, DDB Mudra Group EVP and head HR Rita Verma highlights...

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Adani Group expresses gratutude towards frontline warriors

MUMBAI: Adani Group has joined hands with DDB Mudra, to salute the frontline warriors with a heartwarming film, #GoodnessNeverStops. The film pays homage to the workforce at Adani Group for its relentless efforts and unwavering support during the lockdown amid the COVID2019 crisis.

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