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DDB Mudra’s “Game Responsibly” campaign wins Bronze Lion at Cannes Lions Awards 2022

In a first for Indian gaming, DDB Mudra’s “Game Responsibly” campaign for Battlegrounds Mobile India (BGMI) bagged the Bronze Lion at the Cannes Lions Awards 2022. Conceptualised by DDB Mudra, the first-of-its-kind campaign from Krafton addressed issues of continuous gaming, while reinstating in-...

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Airtel Xstream Fiber’s new film by DDB Mudra aims to solve bandwidth issues

Mumbai: Airtel Xstream Fiber has launched a new campaign to showcase its superior connection and service, which aims to solve bandwidth issues commonly encountered by broadband users. Conceptualised by DDB Mudra, the campaign has been developed to establish the product and its benefits in...

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Cannes Lions ’22: India’s best ever haul of 47 Lions; Dentsu Creative India bags ‘Agency Of the Year’

India concluded its Cannes Lions campaign on a historic high with its best ever haul of 47 metals, which includes five Grand Prix and two Titanium Lions, in another first for the country. Dentsu Creative walked away with ‘Agency Of the Year’ trophy with an unprecedented three Grand Prix wins in a...

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Cannes Lions Day 4: India wins 19 more Lions, Dentsu Creative scores third Grand Prix

India continued its winning spree at the ongoing Cannes Lions Festival of Creativity, earning 19 more Lions that took its total tally to 39- including four Grand Prix- in one of the country’s best performances at the fest yet. The Lions were won across Creative Data, Direct, Media, PR, Social...

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Cannes Lions Day 4: India continues its strong performance, scores 14 shortlists

Mumbai: India scored 14 more shortlists- 8 in 'film category' and 6 under 'Sustainable Development Goals' category on day four of the Cannes Lions Festival of Creativity 2022, rounding off its total shortlists tally to a stunning 121. In film lions, Battlegrounds Mobile India ‘Machine Gun Mouth’...

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