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ICC announces ground- breaking partnership with Facebook

MUMBAI: The International Cricket Council today announced a ground-breaking partnership with Facebook which will become the exclusive digital content rights partner for ICC global events in the Indian sub-continent and will also carry post match recaps throughout the rest of the world through to...

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Exorbitant ad rates but brands not skipping ICC World Cup 2019

The battle of the biggest cricket teams from across the globe for the coveted ICC Cricket World Cup begins on 30 May and so does a clash of advertisers on various streaming platforms. This once-in-four-year event has a great strategic value for advertisers in India as for the people here. The added...

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ICC announce broadcast and digital distribution plans for ICC Men's Cricket World Cup 2019

The ICC have announced the broadcast and digital distribution plans for the ICC Men’s Cricket World Cup 2019, providing cricket fans across the world with the widest range of platforms to access the tournament across television, radio and digital platforms, as well as news, in cinemas, at Fan Parks...

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MoneyGram leverages young India’s cricket fervour

There is no denying the fact that cricket equates to a religion in India with people not just following the sport diligently but having an emotional connection to it. Many brands constantly try to leverage this connect within the country and run innovative campaigns around cricket season.

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Pakistan bans IPL telecast

The 12th edition of the Indian Premier League (IPL) that is slated to commence from today, 23 March 2019, will not be telecast in Pakistan, confirmed the country’s Minister of Information and Broadcasting (MIB) Fawad Ahmed Chaudhry.

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