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Bira 91 wants to reward healthy choice of Tata Mumbai Marathon runners

Within just half-a-decade of its launch, Bira 91, the craft-beer ‘imagined in India, has gained a name and momentum that decades-old competitors are now striving to attain. With brand building and marketing as its two strong pillars, the beer brand is one of the mass favourites, especially amongst...

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OPPO announces extension of its partnership with International Cricket Council till September 2023

MUMBAI: OPPO, a leading global smartphone brand, has announced the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC and...

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ICC announces ground- breaking partnership with Facebook

MUMBAI: The International Cricket Council today announced a ground-breaking partnership with Facebook which will become the exclusive digital content rights partner for ICC global events in the Indian sub-continent and will also carry post match recaps throughout the rest of the world through to...

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Exorbitant ad rates but brands not skipping ICC World Cup 2019

The battle of the biggest cricket teams from across the globe for the coveted ICC Cricket World Cup begins on 30 May and so does a clash of advertisers on various streaming platforms. This once-in-four-year event has a great strategic value for advertisers in India as for the people here. The added...

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ICC announce broadcast and digital distribution plans for ICC Men's Cricket World Cup 2019

The ICC have announced the broadcast and digital distribution plans for the ICC Men’s Cricket World Cup 2019, providing cricket fans across the world with the widest range of platforms to access the tournament across television, radio and digital platforms, as well as news, in cinemas, at Fan Parks...

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