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ICC, Coca-Cola enter into five-year global strategic partnership till 2023

The International Cricket Council (ICC) and Coca-Cola announced their five-year global strategic partnership on 30 January 2019. The partnership will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023.

MAM Marketing Brands
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Ad volume for cricket up by 16% in last 2 years

Sports viewership has undergone a transformation, with the burgeoning interest in sports other than cricket. While the gentleman’s game still commands most eyeballs (69 per cent), other sports contributed around 31 per cent of the overall viewership in 2017. Of this, Star India’s Pro Kabaddi League...

Television TV Channels Sports
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T10 League announce Sony Pictures Networks India as their broadcast partners for three years

T10 League today announced Sony Pictures Networks India (SPN) as their official broadcast partner for a three-year period starting with the 2018 edition in Indian Sub-continent and Middle East & North Africa.

Television TV Channels Sports
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Ridhima Lulla joins The Indian Chamber of Commerce as M&E Head of the Western India Expert Committee

India’s leading body of business and industry, The Indian Chamber of Commerce (ICC), has appointed Eros Group’s Chief Content Officer Ridhima Lulla as the Head of the Western India Expert Committee in Media & Entertainment.

Regulators People
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Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is producing...

Television TV Channels Sports

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