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Sunlight, SVF Brands launch #SunlightJibonerRong campaign for Durga Puja

Sunlight's Durga Puja campaign is #SunlightJibonerRong

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KOLKATA: Amid the Covid2019 pandemic, Hindustan Unilever’s detergent brand Sunlight has launched a new campaign telling people that they can make the best of present circumstances, enjoy the Durga Puja festivities and live life in colour.

Conceptualised by Mindshare India and SVF Brands, the #SunlightJibonerRong campaign celebrates the colours of life through a music video featuring renowned actors Alaknanda Ray, Srabanti Chatterjee and Abir Chatterjee. The soundtrack is composed by Ranajoy Bhattacherjee and sung by Bengali playback singer Lagnajita Chakraborty.

Directed by Dhrubo Banerjee, the music video exhibits the magnificent display of Kolkata’s Bonedi Bari (grand old mansions owned by aristocratic families) Durga Puja, setting a familiar festive mood for the audience. The creative concludes on a note of heart-warming family-feeling and brings forth the true essence of pujo. Through this ad, Sunlight wants to drive home the message that no matter the situation, Sunlight wants them to live life in colour and hold on to the colours of life forever.

Dhrubo Banerjee, the director of the Sunlight Jiboner Rong music video said, “My main focus was to make the video resonate with the lyrics of the song. The scenes of the videos are capable of evoking a feeling of happiness and positivity amongst the audience. I hope this Puja song helps people enjoy the different colours of Durga Puja.”

SVF Brands head Arindam Biswas said: “The campaign beautifully expresses the essential features of Sunlight as a brand in the light of festivity. This year Durga Puja is unfortunately not the same as always because of Covid. The goal was to deliver an emotional content to the audience that they can relate to, also with the brand message perfectly embedded in it.”

Hindustan Unilever GM - fabric care Nitish Bhalotia added, "Sunlight is an iconic brand in West Bengal and the brand's message is all about celebrating the colours of life. It encourages people to "live life in colour" whatever be the context or situation. Through this video song #SunlightJibonerRong we want to inspire everyone to be safe, make the most of the situation, keep their spirits high and enjoy the myriad colours of the Puja."

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