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HUL retains top advertiser spot in week 28: BARC

Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16 July). The recorded ad volume, however, fell from 4893.09 (‘000 sec) in week 27 to 4450.14 (‘000 sec).

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Resilient rural market drives HUL’s growth in Q1, net profit rises to Rs 2,100 cr

New Delhi: A resilient rural market, coupled with subsequent decline in Covid cases has infused growth in theFMCG major Hindustan Unilever Ltd (HUL) this quarter. The company reported a 10.7 per cent increase in its consolidated net profit for Q1 ended June, 2021. The FMCG major posted a net profit...

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HUL remains top advertiser in week 27 : BARC

New Delhi: Hindustan Lever Ltd topped the list of advertisers across all genres in the list released by the Broadcast Audience Research Council (BARC) for week 27 (3 july to 9 July). HUL recorded ad volume of 4893.09 (‘000 sec), surpassing Reckitt Benckiser (India), which clocked a total ad volume...

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Throwback Thursday: How Nirma became 'Sab ki Pasand'

MUMBAI: It's Thursday once again, and in continuation of our Throwback series featuring prolific marketing campaigns from the past, we rewind to an ad that is sure to invoke nostalgia in most of us.

MAM Marketing Brands
Rin celebrates India's first Olympic fencer in its latest TVC

Mumbai: Rin, one of the oldest detergent brands from the house of Hindustan Unilever has unveiled its latest commercial celebrating the rise of India’s first woman fencing champion, C.A. Bhavani Devi. Earlier in March, Devi scripted history by becoming the first-ever Indian fencer to qualify for...

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