Mumbai : SOCIAL, India’s neighbourhood café announced its partnerships with global entertainment giants, Netflix and Spotify, with the vision to bring people together over their shared love for music, friendship and communities.The collaborations leverage SOCIAL’s offline presence pan-India to tap into emerging trends and deliver never seen before experiences that blend entertainment, dine in, and tech innovation.

Spotify X SOCIAL: Marrying Music and Mixology

Ahead of Spotify’s moment in the year, it has announced an exclusive partnership with SOCIAL unveiling special #SpotifyWrapped cocktails at select SOCIAL outlets. Guests are invited to bring their gang, showcase their listening personality card on the Spotify app to the server, and receive a custom personality cocktail. As an added bonus, patrons can savour these signature cocktails on the house!

#DisconnectToConnect with Netflix

In partnership with Netflix, SOCIAL Offline is set to launch a campaign centred around the film”Kho Gaye Hum Kahan." Embracing the theme of "Disconnect to Connect," this campaign will unfold across 41 outlets in key cities including Mumbai, Delhi NCR, Chandigarh, Bengaluru, and Pune. Patrons can anticipate a fusion of cinematic and culinary experiences as they engage with the #DisconnectToConnect challenge. As part of the challenge, guests who dine in at a SOCIAL outlet need to keep their phones inside a locked box for an hour, in an effort to inspire people to make real life connections with the ones around them. Resilient winners who manage to not use their phones during this  time and engage with each other over fun and games, get to win a portion of shareable “Friendship Fries”  on the house.

Commenting on the partnerships, Impresario Entertainment and Hospitality Pvt. Ltd chief growth officer Divya Aggarwal said, “Building quality partnerships that focus on synergies and impact are key to the growth of SOCIAL as a brand. The recent initiative with Netflix and Spotify doubled down on our commitment to reinvent and liven the social experience. From the enticing 'Disconnect to Connect'  campaign with Netflix to the exciting #SpotifyWrapped Cocktails, we're excited about working with  collaborators and brands who want the audience to break free and embrace the extraordinary.”