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Spotify finds India challenging for ad rev

Spotify, a music-streaming platform that was recently launched in India claimed that there will be ‘some’ challenges in scaling its ad revenue in India and in Asia.

iWorld Over The Top Services
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YouTube Music surpasses Spotify with 3mn downloads in launch week

Google’s recently launched music streaming platform YouTube Music has surpassed its opponent Spotify by registering more downloads within a week of the launch. Spotify, which launched in India a few weeks ago, claimed over a million users subscribed to its service within a week of its launch, while...

iWorld Social Media
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Spotify goes live with its maiden marketing campaign for india - ‘there’s a playlist for that'

Spotify, which launched in India last month, has now unveiled its first campaign here, 'There’s A Playlist For That’, a first of its kind hyper contextual OOH + digital campaign born of the brand’s commitment to create deeply localised and personalised user engagements.

MAM Marketing MAM
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Spotify gets over 1 mn people hooked within a week in India

Within a week of its launch in India, Swedish music streaming platform Spotify has earned over one million users, the company shared.

iWorld Over The Top Services
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Spotify Opens Up Advertising Opportunities for Brands in India

Spotify, the world’s most popular music streaming service with over 207 million active users, launches today in India on mobile, tablet and desktop, offering brands a new platform to connect with consumers in an exciting, targeted and impactful way.

MAM Marketing Brands

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