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Spotify launches year-end marketing campaign 'Well Played India'

MUMBAI: Nearly 10 days ago, Spotify announced the local version of its very popular, global Wrapped campaign, where app users across countries could see the top artists, tracks, albums, and more that they listened to on the platform. To amplify the impact of this consumer engaging campaign, Spotify...

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Spotify invests in 3 original podcasts for Indian market

Opening new opportunities for the growing creator community in India, Spotify has announced three original podcasts for the country, which will go live on the platform on 3 December. Tapping into pop culture, cricket centric ‘22 Yarns with Gaurav Kapur’, fiction thriller ‘Bhaskar Bose’ narrated by...

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Spotify premium family plan now in India

MUMBAI: Spotify has announced the availability of its highly popular Premium Family plan in India, giving users more ways to enjoy and share audio content as a family. Priced at INR 179 per month, this plan gives family members living under one roof more choices to customize music streaming and...

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Spotify’s Sunte Ja hits the high note with Indian consumers

MUMBAI: Spotify India’s first multi-lingual national TV-led campaign ‘Sunte Ja’ has struck a chord with consumers in the country with its strategic media mix of TV, OOH and Digital. This campaign follows Spotify’s first geo-localised and hyper-contextualised marketing campaign ‘There’s A Playlist...

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Spotify announces its first national tv campaign in India

MUMBAI: Following all the fun banter around its launch campaign, ‘There’s A Playlist For That’, Spotify, the world’s most popular audio streaming subscription service, is now live with its first TV-led marketing campaign in the country. This campaign is the first TV, and first multilingual campaign...

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