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Relaxo leverages ‘bhai’ power on comeback trail to TV advertising

#MazbootiBemisaal is the brand’s first TVC after an eight year long hiatus

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Mumbai: Relaxo, the brand synonymous with rubber slippers and versatile footwear for all segments of society has launched a new ad, #MazbootiBemisaal with Bollywood actor Salman Khan.

The creative leverages the star’s mass appeal that cuts across all demographics by showcasing Salman Khan in his ‘bhai’ avatar with his trademark swag. The commercial marks Relaxo's return to television advertising after eight years and aims to position the brand as a rough ‘n’ tough slipper with superior performance.

Salman Khan, who has been the face of the brand for a while now, effortlessly fits into the larger-than-life narrative, donning the role of a footwear showroom owner. He is shown interacting with a rude customer in his signature style with a dash of humour and loads of panache while showcasing the product’s ‘majbooti’ (strength).

Relaxo Footwears executive director- sales and marketing, Gaurav Dua said, "Relaxo is a household name today. With his mass appeal, megastar Salman Khan resonates well with our brand ethos and is most suited to convey the brand USP of ‘Mazbooti Bemisaal’.”

The home-grown multinational brand based in New Delhi is the largest footwear manufacturer in India in terms of volume and second-largest in terms of revenue, with a market share of more than five percent as per estimates. 

Apart from Salman Khan, some of the other actors signed up to endorse the company's brands include Akshay Kumar, Katrina Kaif and Sonakshi Sinha. 

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