Report on Hindi News Viewership

Pawan Soni joins Fuel Content India as chief business officer

He brings with him 18 years of management experience to the role.

Mumbai: FCB Group India’s content production arm, Fuel Content, has announced the appointment of Pawan Soni as chief business officer. He will lead FCB Group's content production business and develop capabilities in India to offer full-funnel content solutions to their clients.

With this new appointment, FCB Group India has taken a step to expand its client offerings in this dynamic and ever-evolving media landscape. Soni aims to leverage his wealth of knowledge and years of expertise to drive Fuel Content’s next phase of growth and solidify FCB’s role as a partner for the client’s business growth.

Soni, who brings with him 18 years of management experience to the role, will be reporting to FCB India & Fuel Content CEO Debarpita Banerjee. He is a seasoned professional with a depth of experience across content and marketing as well, most recently at his own content agency, ThumbThamba Media, where he works with brand owners and agencies to create digital content while helping brands build their content strategies to solve business problems.

He was previously head of content and marketing verticals for Disney’s Fox portfolio in India, where he managed brands like National Geographic and Fox Life. Before joining National Geographic, he was with JWT (now Wunderman Thompson) and worked on GSK’s consumer healthcare portfolio with brands like Horlicks & Iodex. The move underlines FCB Group India’s effort to offer their clients best-in-class content solutions across myriad production formats and platforms.

Speaking on the appointment, Banerjee said, "I have known Soni for more than a decade and have worked with him closely in different roles across different organisations. I have always been a fan of his ability to unknot any situation and find a shining solution. As a force, he always moves forward, and as Fuel expands its offerings and expertise to our clients and moves into its next phase of operations, I am confident that Soni will be able to steer this unit to new and exciting heights."

On the appointment, Soni said, "This is an amazing opportunity, and I am excited to work alongside super talented folks at FCB Group India to produce even more creative stories and engaging content of the highest quality. I believe that great production is where creativity and curiosity go hand in hand with problem-solving, which allows us to create customised solutions every time for our clients’ storytelling needs. I’m looking forward to leading and growing Fuel Content into a modern production company that fuses agility, creativity, and technology to produce highly engaging yet effective work. Our ambition is to build a full-service production company that provides world-class production support, standout creative guidance, and a range of innovative solutions for our clients to produce insightful content that meaningfully connects with audiences in authentic and culturally relevant ways."

For the record, Fuel Content integrates key FCB tools like Brand Bedrock and aligns core brand strategy with content strategy to create "never-finished" content across platforms in India. It believes in a collaborative content creation approach; hence, it works closely with a network of individual content creators and different digital platforms to optimise content visibility and management for its clients.

Latest Reads
S. Subramanyeswar is the new Group CEO at MullenLowe Lintas

As part of its new era, MullenLowe Group has announced the appointment of S. Subramanyeswar, aka Subbu, as the group CEO, effective immediately. Amer Jaleel, who held the designation of chairman and chief creative officer, and Virat Tandon, who was group CEO at the agency, have bid adieu to the...

MAM Marketing MAM
Prasanth Kumar of GroupM is president of AAAI

Mumbai: GroupM Media India's South Asia CEO Prasanth Kumar has been elected as the president of the Advertising Agencies Association of India (AAAI) for the year 2022-23 at its annual general body meeting, which was held on 28 November. Havas Group India CEO Rana Barua has been unanimously elected...

MAM Marketing MAM
Hyundai Motor India announces its brand campaign Beyond Mobility 2.0

Mumbai: Smart mobility solutions provider and exporter, Hyundai Motor India Ltd. (HMIL), on Monday released its new brand campaign, "Beyond Mobility 2.0." Under Hyundai’s global vision ‘progress for humanity,’ the campaign focuses on leading the future of mobility with cars that are shared,...

MAM Marketing MAM
Dabur Chyawanprash launches new campaign ‘Ghar Ghar Bann Gaya Dawai Ki Dukaan’ with Akshay Kumar

Mumbai: Ayurvedic health supplement brand Dabur Chyawanprash from Dabur India Ltd. announced a new campaign, "Ghar Ghar Bann Gya Dawai Ki Dukaan" with superstar Akshay Kumar. Conceptualised by McCann, the campaign highlights how self-medication has become a trend in every household. Through this...

MAM Media and Advertising Ad Campaigns
In the last decade, we’ve seen the digital advertising space evolve at a rapid pace, says MiQ’s Siddharth Dabhade

Mumbai: MiQ is a programmatic media partner for marketers and agencies. It connects data from multiple sources to do interesting, business-problem-solving things for 1,100+ clients. It says that it is an expert in data science, analytics, and programmatic trading, and it is always ready to solve...

MAM Marketing MAM
Crosshairs Communication wins PR and LinkedIn mandate for Entero Healthcare  

Mumbai: Delhi-based public relations (PR) and social media agency Crosshair Communications has bagged the PR mandate for Entero Healthcare and will be responsible for increasing brand awareness and media visibility for Entero Healthcare on digital platforms.  The agency will also be in charge of...

MAM Marketing MAM
Natural Diamond Council and Vogue India join hands to bring ‘Forces of Fashion’ to India 

Mumbai: Natural Diamond Council joined hands with Vogue India to bring the "Forces of Fashion" event to India for the very first time. "Forces of Fashion" saw Vogue editor-in-chief Dame Anna Wintour and Vogue global editorial director, Condé Nast chief content officer, and Vogue India’s head of...

MAM Marketing MAM
Tanishq partners with Talented for the launch of 'Wedding Conversations 2.0'

Mumbai: On Friday, Tanishq launched the second edition of its ongoing campaign, "Marriage Conversations." The latest edition was created by the indie agency Talented. Staying committed to its message, Tanishq’s "Marriage Conversations 2.0" urged couples to go beyond conversations about just the...

MAM Marketing MAM