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OTT streaming services are most popular entertainment than traditional TV: Magnite Asia MD Gavin Buxton

Creating a great ad experience and monetising all ad formats is the biggest challenge for media owners and brands today. Major global streaming platforms like Netflix and Disney+ are planning to roll out exclusive advertising solutions in 2023.

iWorld Over The Top Services
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Wieden Kennedy onboards Shreekant Srinivasan as business head, Delhi

Mumbai: Continuing its rejuvenated India ambitions, W+K India has appointed Shreekant Srinivasan as head of business for the agency’s Delhi office. In his new role, he will lead the new business agenda as well as head the account management function for the office. In typical W+K fashion, he will...

MAM Marketing MAM
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Zee Bangla Cinema unveils new brand identity

Zee Bangla Cinema, India’s leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical.

Television TV Channels Movie Channels
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Prime Video onboards Varun Dhawan as its first #PrimeBae

Varun Dhawan has been named as the first "#PrimeBae" on Prime Video. Dhawan will make sure that the hordes of Prime Video fans are the first Bae (Before Anyone Else') to learn about the upcoming Prime Video projects, in addition to being the first to get their hands on all the news and updates...

iWorld Over The Top Services
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Art-E MediaTech bags social media mandate for IndiaMART

IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.

MAM Marketing MAM