New Delhi: Home-grown Ovenstory Pizza unveiled its new brand campaign - ‘The Standout Pizza’, showcasing its innovative pizza flavours which sets it apart from other pizza brands.

The four-film campaign conceptualised by Wondrlab promotes the brand’s personal ‘Semizza’ offering, where customers can order half cut 11” pizzas of their favourite toppings and preferences. The campaign introduces children as the protagonists who highlight the real issues of mainstream pizzas - too much crust, basic cheese flavours, and importantly the lack of options to choose half-pizzas – Semizzas.

It also talks about how the current pizzas do not give consumers the choice of cheeses, and the personal pizza category is still limited which often compromises on toppings. The campaign serves as the launch of the brand's positioning as a ‘standout pizza’.

“The key to any successful campaign is clear messaging,” says Rebel Foods’ global head – marketing communication and design, Indrajit Ghosh adding that Ovenstory pizza is a disruptor in its category, and it was important for the messaging to come out clearly. “The ad-film campaigns by Wondrlab bring the essence of the brand, while effectively conveying how we stand out from the crowd. The films have been appreciated on various platforms and we look forward to this continued partnership and creating memorable campaigns together,” he says.

Wondrlabs’ co-founder and chief creative officer, Amit Akali says, the team experienced the brand, before dipping their hands into the task of bringing out real, everyday conversations around pizzas.  “To make every film interesting and add a surprise element to it, we had an interesting reveal of the kids. e.g. In one of the ads, the kids are camouflaged within the furniture, while in another they are hidden in the plants. The challenge of course was doing all of this in 15/20 seconds! The initial reactions have been encouraging and we look forward to some great results,” he added.