MAM

Orient Electric rolls out new TV ad with MS Dhoni to promote its 50% energy saving i-Series fans

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/18/orient_0.jpg?itok=JPNzaVb0

MUMBAI: Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new i-Series range of fans powered by ECM technology. Orient i-Series fans save 50% energy as compared to ordinary fans leading to significant reduction in electricity bills for consumers.

In the TV commercial, MS Dhoni is at Orient Electric’s R&D lab where a research engineer is trying to explain the features of the new i-Series fan using a lot of technical jargons. Disinterested, MS Dhoni starts exploring other gadgets in the room and gets his jacket stuck in one of the wind tunnels. What catches MS Dhoni’s attention is when the research engineer says that these fans have “EC inverter technology”. A totally amazed Dhoni confirms whether it is the same EC technology which is present in latest refrigerators and ACs. The engineer confirms the same and pulls out his smartphone to show that the fan is IoT enabled as well, saves 50% energy and works silently and efficiently event at low voltages.

Talking about the newly launched TVC, Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric Limited said, “As a trusted brand, we consider it our responsibility to provide products and solutions which are good for our consumers and also for the environment. Given the fact the fans contribute significantly to the home utility bills, we are proud to introduce i-Series inverter fans which save 50% energy as compared to ordinary fans, thus helping consumers and the nation to not only save money but reduce carbon footprint too. The new TV commercial brings out the characteristic features of our i-Series fans by means of a waggish dialogue between MS Dhoni and a research engineer. I am sure that this TV spot will capture the audience attention and create a lot of excitement about Orient i-Series fans.”

Mr. Sagar Mahabaleshwarkar, Chief Creative Officer, Contract Advertising said, “Orient Electric is known for introducing innovative features in their fans. They have launched many firsts like the silent fan. However, we have never tried explaining the tech that goes behind making these fans. The challenge was to communicate Orient’s new iSeries technology by showcasing the R&D capabilities of Orient, but in a manner that is easy to understand and entertaining at the same time. MS Dhoni, who has been the face of Orient for almost a decade adds his incomparable charisma and charm to the campaign.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/wavemaker.jpg?itok=RMn0WYiu
Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity

NEW DELHI: The recently launched butterscotch flavoured Haldi Milk by Mother Dairy has already received huge positive response. To spread the awareness further, Wavemaker in collaboration with Radio City have launched the latest campaign #RishtonKiImmunity.      The campaign aims at celebrating the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/vistara.jpg?itok=IhsMQMlM
Vistara urges travellers to follow ‘flyercode’

NEW DELHI:  Vistara today announced ‘FlyerCODE’ – a set of simple and important considerations for customers to follow for a safe flying experience. An extension of airline’s campaign #FlyingFeelsSafeAgain, the #FlyerCODE is recommended in response to the airline’s recently concluded  customer...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/sbi.jpg?itok=4UTE_tFG
SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

MUMBAI: SBI Life Insurance, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s (SBI Life’s Poorna Suraksha) dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 critical illnesses in a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/saatchi.jpg?itok=adk785Yp
L&K Saatchi & Saatchi strengthens creative team in Mumbai

Mumbai: L&K Saatchi & Saatchi India has announced two key appointments for its creative teams in Mumbai. Joining the agency are Chandani Samdaria, who comes on board as senior creative director and Nikita Goswami who has joined as creative director. The duo will report to L&K Saatchi...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Melissa%20Hobley.jpg?itok=bqGnpwwF
OkCupid's digital campaign #AllyOfLove in the times of virtual dating

NEW DELHI: The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet online, converse and also find romance in it. The dating platform, OkCupid recently celebrated pride month 2020 with a lot of conversation-starting campaigns...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/kan.jpg?itok=lWGr3n-Z
Covid2019 did not upset top brands’ growth: Kantar report

NEW DELHI: According to Kantar’s Brand Footprint 2020 report, brands including Parle, Amul, Clinic Plus, Britannia and Ghadi emerged as the topmost chosen brands in the country in 2019. The report is an annual ranking of FMCG brands based on the Consumer Reach Points the brands scored in a year....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/neha.jpg?itok=OfKH-kar
Affiliate marketing: The new rage in the post-Covid2019 world

The Covid2019 outbreak has affected the marketing budgets of brands. The situation, despite being difficult, throws up opportunities to be innovative and get aggressive on new-age marketing strategies. While digital marketing has been in vogue for some time now, within this domain, several brands...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/ra.jpg?itok=SUrKM3Go
Shoppers Stop MD and CEO Rajiv Suri resigns

NEW DELHI: Shoppers Stop MD and CEO Rajiv Suri has tendered his resignation for personal reasons, effective 25 August 2020 to pursue a career in a company outside India.  The board of directors of the company at its meeting has accepted his resignation and placed on record their appreciation for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/opp.jpg?itok=0HLe2TGT
Oppo VP-product Sumit Walia quits

NEW DELHI: Oppo India VP of product and marketing Sumit Walia has put down his papers. Walia joined the company last year April. Prior joining to Oppo India, Walia spent around nine-year stint at Samsung. He had joined the in 2010 as a product manager and left the organisation in 2019 as director....

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required