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Dhoni narrates old bat & new Orient LED story

MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

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Orient urges in digital film: #StubTheHabit

MUMBAI: In the world of YOLOs and Carpe Diem’s, we are somewhere losing sight of the world we are creating for our future generation. On World No Tobacco Day, Orient Electric has touched upon a harsh reality of being a wrong influence on children through its new digital film #StubTheHabit.

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Orient Electric pays unique tribute to martyrs to mark 70th Independence Day

‘#DoALittleGood’, a tribute video in the honour of martyrs who lost their lives fighting for independence of the country has been launched by Orient Electric to mark India’s 70th Independence Day.

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