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Mindshare India expands its footprint in the east

Partners with clients in the Kolkata market to drive brand transformation

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/25/img_25102021_125105_800_x_800_pixel.jpg?itok=lNRTAWli

Mumbai: Expanding its foothold in the east, Mindshare, GroupM’s flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday.

Mindshare India has a mix of brands in its client roster across sectors like retail, manufacturing, jewelry, FMCG, etc. with brands like Nature’s basket, Berger Paints, Senco, Tata Steel, Khadims, Dollar, Dey’s Medical, etc. The most recent wins the agency saw were Openbrain Pvt Ltd and SPS Steel Rolling Mills Ltd.

“We aim to continue consolidating existing businesses and rapidly grow with new business wins in the east, particularly in the Kolkata market. We believe in the significant, but the hitherto untapped potential of this region,” said Mindshare north and east India – senior vice president (client leadership) Ruchi Mathur. “Digital and e-commerce are increasingly emerging as areas of prime interest hence they will be our priority. Mindshare is fully committed to developing and expanding its footprint in the East.”

Brands in the East market have been experimenting with media strategies across the funnel and are focusing on traditional mediums along with digital media, emerging platforms, e-commerce, Influencers, content, and integrations, the agency said.

Mindshare South Asia CEO Parthasarathy Mandayam said, “As part of our ‘good growth’ agenda, we are committed to building stronger brands in this market. Brands are keener than ever before to revamp their strategies basis the changing consumer preferences. The capability and potential of the East market is huge. It’s exciting to see the Mindshare Kolkata team partner with prestigious brands across categories on their transformation journey.”

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