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The attention grabbing gimmick of comparative advertising

MUMBAI: The advertising world is a fiercely competitive place with brands waiting to pounce on an opportunity to grab as many eyeballs as they can. If you thought it is the survival of the fittest here, you could be wrong. Wit and smartness are needed for success. While some brands stick to...

MAM Marketing Brands
Goafest 2017: Mindshare & Maxus win big, Dainik Jagran leads publisher category

GOA: Kick-starting the day one by popping a bottle of champagne, Goafest 2017 brought much cheer to the media, marketing and advertising fraternity. The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) together felicitated the works of the advertising agencies with...

MAM Marketing MAM
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Mindshare India and Vidooly create video analytics tool 'KYVE'

Mindshare India, Vidooly, Kyve, Prasanth Kumar, video analytics, GroupM, Devendra Deshpande, Content+

MAM Media and Advertising Digital Agencies
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Mindshare India to be mobile marketing hub

MUMBAI: Mindshare, a GroupM company, has announced that its Indian operation will become the network‘s Mobile Marketing Centre of Excellence.

MAM Marketing MAM
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Madan Sanglikar joins AD2C as CEO

MUMBAI: Madan Sanglikar has joined AD2C, a digital media start up as its CEO. He was earlier principal partner invention at Mindshare India.

MAM Marketing MAM

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