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#MediaMinds2 | We prepared last year for the world going completely digital: IBM’s Deepali Naair

IBM CMO for South Asia, India, Deepali Naair on her journey and lockdown

NEW DELHI: While the world is still struggling to understand how to take their day-to-day activities online, IBM India was already one step ahead as it enjoys the success of a number of online events, simply by the virtue of being better prepared to handle a complete digital takeover of the world. The company’s CMO for the country and South Asia Deepali Naair shares her thoughts in this latest episode of’s Media Minds season 2

“Last year in October, when we didn’t even know that Covid2019 was going to happen, my team sat down and said that the world is going completely digital. We, of course, thought that it would take some time for that to happen but we discussed how to prepare ourselves for that moment. What do we need to learn; what do we need to do; what do we need to experiment with! And in February, even before the lockdown, we did a 100 per cent virtual event which was attended by 3500 people.”

She said that their vision and quick actions helped them create properties and a culture that other CMOs also took inspiration from.

Naair also talked extensively about her journey in the industry and the shift between different roles she has taken up in her career spanning over more than two decades. She attributes the success and popularity to her attitude of being a lifelong learner. 

“I am a lifelong learner. I approach everything saying let me learn. Let me learn the medium of a podcast, let me learn the medium of digital, which is how I moved to digital and e-commerce much sooner than some of my contemporaries. So that attitude has helped me again that I moved to technology.” 

She also shared tips for CXOs who want to get into the personal branding space, stating that having one’s own brand helps even the organisation that one is working for. “I think if you have a large CXO brand you are also available to everybody to reach out to, for them to take an authentic point of view from you.”

Watch the complete discussion here:

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