MAM

Kansai Nerolac continues to sponsor Sunrisers Hyderabad

The brand is present on team’s helmet and cap.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/23/hydrabad.jpg?itok=cPuvRckF

Mumbai: In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will continue its association with Sunrisers Hyderabad (SRH) for the cricket league’s thirteenth season. The most loved sports extravaganza in the country will witness Nerolac on the lead side of the team’s helmet and cap.

In these unprecedented times, the return of cricket’s biggest celebration is here to infuse positive energy in the lives of millions. Further, sports manifests healthy living. This makes it the perfect medium for the brand to connect with consumers across demographics& thank them for their support in last 100 years to the brand, as Nerolac enters in its centenary year.

Read more news on IPL

Kansai Nerolac Paints executive director Anuj Jain. said, “We have come a long way since our first association with the T20 franchisees. This cricket league has been the ideal medium to impact lives at large considering its growing influence and ever-increasing fandom. Our association with Sunrisers Hyderabad gives us an opportunity to connect with cricket lovers as their wide appeal does not limit to a single state. We intend to leverage this strategic partnership to drive conversations around our new launches such as Nerolac Excel Virus Guard interior paint and all surface disinfectants”

Nerolac has been leveraging the mighty sport of cricket effectively for years. The brand has been associated with cricket leagues, championships for decades and with T20 franchisees since 2016.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/tanuu.jpg?itok=DQUatuny
HomeLane elevates Tanuj Choudhry as co-founder and COO

NEW DELHI: Home interiors brand HomeLane has elevated Tanuj Choudhry to co-founder and chief operating officer. In his new role, Choudhry will be responsible for managing the brand’s overall business operations and driving long term growth strategy. The announcement was made by Srikanth Iyer, co-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/bluew.jpg?itok=bgUrXWIe
Blue Dart ropes in Network Advertising as its creative & media partner

MUMBAI: Blue Dart has roped in Network Advertising as its creative and media partner to showcase the firm’s capability and edge across express logistics.   The agency has launched a series of adverts highlighting how the logistics provider has ensured non-stop service even in the midst of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/anshuman.jpg?itok=gLaA393c
ANSHUMAN MISRA IS NEW PRESIDENT OF SHOWT

Showt Limited, the creators of Showt (“Shout”), the world’s instant global voting platform, having its global launch Q1 2021 in India, has announced that Anshuman Misra will become President of Showt Limited, starting today.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/dcmn.jpg?itok=3zGS7zHn
Rebel Foods awards Sweet Truth TV campaign to DCMN

NEW DELHI: DCMN India has won the mandate for Rebel Foods’ premium Western dessert brand Sweet Truth. The marketing campaign consists of a brandformance TV flight for the Indian market, which was launched on 15 October 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/fair_lovely.jpg?itok=yNc5MzAh
Glow & Lovely: Will the makeover last?

NEW DELHI:  After facing severe backlash from every section of society, Hindustan Unilever rebranded its flagship brand ‘Fair & Lovely’ to ‘Glow & Lovely’. The company also renamed its male product line-up from ‘Fair & Handsome’ to ‘Glow & Handsome’. The decision to switch to a new...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/duroflex.jpg?itok=TjGoqAdW
Duroflex urges consumers to gift good sleep this Diwali

MUMBAI: Gifting during Diwali is a wonderful tradition of showing love, care, and appreciation.  This Diwali the festivities continue in spirit but the way to celebrate has changed inline with the new normal. Looking at this, during the festive season Duroflex wants to equip every Indian with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/bata_india.jpg?itok=giHUWovQ
Bata India initiates #Kickout2020

NEW DELHI: The year 2020 has put a dampener on everyone’s spirit with most people having been confined to their homes for the major part of the year. However, to beat the pandemic blues and spread positivity, footwear major Bata India has launched its first big campaign of the year – #KickOut2020....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/philips.jpg?itok=QoVSiRxn
Philips India sparks off Diwali festivities

MUMBAI: Philips, a leading player in the consumer electronics segment, has launched a campaign for the festive season titled Khushiyon ki Ladi.     Traditionally, the brand has been a key advertiser during this period because people love to upgrade their homes with electronic devices. A large...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/16/flipcart.jpg?itok=bCUDV814
Govt issues notices to Flipkart, Amazon for not displaying country of origin

The government has cracked the whip on e-commerce giants Amazon and Flipkart for not displaying mandatory declaration on products, including country of origin. According to a PTI report, the Ministry of Consumer Affairs has sent notices to the two e-tailers demanding explanations for non-compliance...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required