MAM
Report on Hindi News Viewership

Goafest back after two years, to be held in April 2022

Jaideep Gandhi elected as Goafest 2022 chairman, Rana Barua is ABBY’s 2022 awards governing counci

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/12/13/img_13122021_144909_800_x_800_pixel.jpg?itok=FXyur9Bj

Mumbai: After a gap of two years, Goafest 2022 is back for its 15th edition and is set to be held in Grand Hyatt, Goa from 7-9 April 2022. The event that celebrates the achievements of the media and advertising industry, is curated by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).

The three-day event, which recognises consummate industry talents, will be helmed by Jaideep Gandhi as the chairman of the Goafest 2022 organising committee. Rana Barua has been elected as chairman of the awards governing council for the renowned ABBY Awards 2022. Being organised for the last 50 years, ABBY Awards is a prestigious ad award show which is attended by more than 1500 to 1800 professionals from the marketing, advertising, media, research, and PR fraternity.

“Goafest is the definitive festival for the advertising, media and marketing industry in the sub-continent. This time the festival is coming after a gap of two years and so one can imagine the anticipation the industry professionals will have! We also expect a lot of first-timers this time given a lot of new young talent has joined in these two years. Goafest 2022 will be a good platform to celebrate our industry’s resilience as well as the potential,” said AAAI president Anupriya Acharya, speaking about the fest’s 15th edition.

On Jaideep Gandhi’s appointment as the chairman, she further added, “Jaideep is a seasoned industry professional with vast experience on Goafest. Certainly, it will translate into a delightful and engaging festival experience for all.”

Speaking about the return of the prestigious event, Gandhi said, “It is the illustrious return of Goafest 2022, with its 15th edition, where recognition, innovation, collaboration and celebration all happen under the same sky. Ensuring all safety protocols that are necessary in a post-pandemic world, I believe it’s time for the industry to rediscover the power, joy and magic of connecting once again in the real world. I’m grateful to the previous Chairmen ‘Mr. Nakul Chopra, Mr. Ashish Bhasin’ for the learnings I received from them and thankful to the President of AAAI - Ms Anupriya Acharya for her continuous support and encouragement.”

The Advertising Club president and Times of India president Partha Sinha on the return of the premier event said, “The return of ABBY and Goafest not only marks the return of normalcy in the advertising, marketing and media landscape of India but it also underlines the reason for which most of like this profession – the celebration of excellence. The ABBYs is the highest honour in this country for excellence and we wanted to ensure that we bring the big one back with all its glory. We have used the hiatus to our advantage and the award will witness some big forward movements in this Goafest. Watch this space for more details.” 

On Rana Barua’s appointment as the chairman, he added, “Rana has first-hand experiences of organising and winning both creative and media awards. His experience will be hugely beneficial as the chairman of the Award Governing Council. It’s a complex job and we had to entrust the right person with that job.”

Speaking about the forthcoming ABBY’s, Havas Group India Group CEO and The Advertising Club VP and AGC chairman Rana Barua said, “After two extremely tough years for the industry, I am extremely happy to say that ABBY’s is back. ABBY’s has always been recognized as the best in creativity for our industry and winning Abby’s will continue to be an inspiration and motivation for the new generation of marketers, agencies and brand custodians. Since the period of entries will be from 16 February, 2019 to 15th February 2021, I encourage all to come forward and celebrate their best work.”

The awards governing committee for ABBY’s Awards includes:

1.       Havas Group India Group CEO Rana Barua (AGC chairman).

2.       Another Idea founder Jaideep Gandhi (Goafest organising committee chairman).

3.      Times of India president Partha Sinha.

4.      IPG Mediabrands India CEO Shashi Sinha.

5.      Aditya Birla Capital Ltd CMO Ajay Kakar.

6.     The Advertising Club managing committee member Ajay Chandwani.

7.      Times Response senior VP Malcom Raphael.

8.      Publicis Groupe South Asia CEO Anupriya Acharya.

9.     GroupM Media (India) Pvt Ltd South Asia CEO Prasanth Kumar.

10.   Madison Communications Pvt Ltd chairman and managing director Sam Balsara.

11.   FCB Group India Group chairman and CEO Rohit Ohri.

12.   Ogilvy & Mather Pvt Ltd vice-chairperson & chief client officer India Hephzibah Pathak.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/whatsapp_image_2022-09-27_at_2.38.32_pm.jpeg?itok=7nGP24mn
Mruci strengthens India leadership; appoints S Sinha & S Gupta as new members on the board

Media Research Users Council India (Mruci) held its 28th annual general meeting (AGM) on Tuesday via video conferencing. Mediabrands CEO – India Shashidhar Sinha and Jagran Prakashan director Shailesh Gupta will continue in their respective roles as chairman and vice chairman of Mruci. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/madison-uncle.jpg?itok=zHJrhpNF
Madison Media Alpha bags media mandate for Uncle Delivery

Mumbai: Uncle Delivery has appointed Madison Media Alpha, a unit of Madison World, as their official media agency on record. The account was won by Madison after a multi-agency pitch. As the media agency for the brand, the agency will strategize and manage all forms of media, including outdoor,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/ms-dhoni.jpg?itok=IXQsKOF1
Mondelez India partners with Oreo to launch new campaign #Bringback2011

Mumbai: Oreo announced the launch of its new #BringBack2011 campaign to spark millions of playful moments amidst cricket-loving Indians. #Bringback2011 is a fun idea that combines Oreo, cricket, and MS Dhoni in an unusual way.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/wieden_kennedy.jpg?itok=ZBbHa_3Q
Wieden Kennedy onboards Shreekant Srinivasan as business head, Delhi

Mumbai: Continuing its rejuvenated India ambitions, W+K India has appointed Shreekant Srinivasan as head of business for the agency’s Delhi office. In his new role, he will lead the new business agenda as well as head the account management function for the office. In typical W+K fashion, he will...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/dark.jpg?itok=Opgt-Ea0
ITC’s Dark Fantasy partners with Brodha V to launch ‘The Vanilla Fills Anthem'

ITC Foods’ Sunfeast Dark Fantasy Vanilla Fills crème biscuits were launched with the endeavour to bring the signature experience to the vanilla crème and dark shell biscuit segment. Crafted to break the monotony of the regular crème biscuits,

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/mmf.jpg?itok=VSUkH9fA
Sakshar Media bags public relations mandate for ModishOmbre

Sakshar Media bagged the public relations mandate for ModishOmbre, a company dealing in high-end luxury products/items under one roof. The agency bagged the account in a multi-agency pitch and will be responsible for increasing brand awareness and media visibility for ModishOmbre as a part of its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/art.jpg?itok=97A_w_Rd
Art-E MediaTech bags social media mandate for IndiaMART

IndiaMART has awarded its social media mandate to Noida-based full-stack agency, Art-E MediaTech. The partnership will be an essential step for IndiaMART in reinforcing its brand communication with its digital audience in a more strategic and effective manner.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/itv-netflix_1.jpg?itok=bgM9Z3Jz
Must Watch Netflix Films - Recommended by Daily Research Plot

Online Content Consumption has increased after the Worldwide lockdown in 2019, Audiences are enjoying watching movies and series online now more than in theaters and here we have brought a list of the must-watch Netflix Films which has been recommended by Daily Research Plot, which is an Online...

MAM Digital
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/26/sri.jpg?itok=0tlq0JOf
upGrad names Srikanth Iyengar as CEO - workforce development for North America & Europe

Edtech major upGrad announced the appointment of Srikanth Iyengar as the CEO of workforce development, effective September 2022.

MAM Marketing MAM