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Consumers looking for experiences in ads: R/GA’s Barry Wacksman

While most marketers are busy improving their creative and storytelling skills, R/GA vice chairman and global chief strategy officer Barry Wacksman believes that they should be focusing on more than just content. Speaking to Indiantelevision.com on the second day of Goafest 2019, Wacksman noted...

MAM Marketing MAM
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Goafest 2019: Viacom18 Media crowned Creative Company of the Year

Day 3 of Goafest 2019 sprung up quite a few surprises, led by the crowning of Viacom18 Media as the Creative Company of the Year. The company’s haul comprised of a gold, three silver and three bonze metals taking its points tally to 38. MTV's 'April Fool's prank at your own risk' resulted in...

MAM Media and Advertising AD Agencies
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Marketers should think phone first, big screen second: McGarryBowen’s Gordon Bowen

McGarryBowen founder and global chairman Gordon Bowen feels that techno-centric India is in a favourable position for advertisers and marketer.

MAM Marketing MAM
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Creative Abbys: SPN is Broadcaster of the Year, Dentsu Webchutney wins big

Day 2 of Goafest 2019 culminated with winners across five categories - broadcaster, design specialist, direct specialist, PR specialist agency and still craft - of the Creative Abbys being declared. Sony Pictures Networks India was crowned Broadcaster of the Year, winning nine metals on the night.

MAM Media and Advertising Event Agencies
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Nothing can replace creativity, says Gordon Bowen amid growing focus on data

Taking inspiration from Dante’s Inferno and presenting an interesting set of dialogues of Lt.

MAM Media and Advertising Media Agencies

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