While most marketers are busy improving their creative and storytelling skills, R/GA vice chairman and global chief strategy officer Barry Wacksman believes that they should be focusing on more than just content. Speaking to Indiantelevision.com on the second day of Goafest 2019, Wacksman noted...
Day 3 of Goafest 2019 sprung up quite a few surprises, led by the crowning of Viacom18 Media as the Creative Company of the Year. The company’s haul comprised of a gold, three silver and three bonze metals taking its points tally to 38. MTV's 'April Fool's prank at your own risk' resulted in...
McGarryBowen founder and global chairman Gordon Bowen feels that techno-centric India is in a favourable position for advertisers and marketer.
Day 2 of Goafest 2019 culminated with winners across five categories - broadcaster, design specialist, direct specialist, PR specialist agency and still craft - of the Creative Abbys being declared. Sony Pictures Networks India was crowned Broadcaster of the Year, winning nine metals on the night.
Taking inspiration from Dante’s Inferno and presenting an interesting set of dialogues of Lt.
