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Industry leaders share excitement about return of Goafest 2020

MUMBAI: Indian advertising and marketing folks don’t need an excuse to hit the sun-kissed sands of Goa’s beaches. A whole lot of them are hence likely to head to the holiday paradise come 2 April 2020 courtesy the Ad Club and the Advertising Agencies Association of India (AAAI) which are putting...

MAM Marketing MAM
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AAAI honours Madhukar Kamath with Lifetime Achievement Award 2019

The Advertising Agencies Association of India (AAAI) honored Madhukar Kamath with this year’s AAAI Lifetime Achievement Award today in the presence of the who’s who of the advertising industry. This is the highest honour to be given to individuals in India for their outstanding contribution to the...

MAM Media and Advertising People
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Ashish Bhasin re-elected president of Advertising Agencies Association of India (AAAI)

MUMBAI: Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and Chairman & CEO India, has been re-elected as President  of the  Advertising  Agencies  Association  of India (AAAI) for the  year 2019-20. The announcement was made at the AAAI Annual General Body Meeting, held today. Also,...

MAM Marketing MAM
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BARC exhorts TRAI to strengthen existing TV audience measurement system

Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI) that having more multiple measurement and ratings mechanisms may not be “advisable” and could create confusion....

Television TV Channels Viewership
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TRAI seeks stakeholders' inputs on audience measurement overhaul

Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided by such data and, in the wake of the matter being raised at various fora, TRAI has come out with a public...

Regulators TRAI

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