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BARC exhorts TRAI to strengthen existing TV audience measurement system

Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI) that having more multiple measurement and ratings mechanisms may not be “advisable” and could create confusion....

Television TV Channels Viewership
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TRAI seeks stakeholders' inputs on audience measurement overhaul

Television audience measurement in India continues to remain one of the key subjects that evoke reactions from stakeholders. Given that advertising expenditures are typically guided by such data and, in the wake of the matter being raised at various fora, TRAI has come out with a public...

Regulators TRAI
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India’s internet market is no longer male, metro, millennial: Rajan Anandan

Lightning speed - that's how India's internet adoption can be described.

iWorld Social Media
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AAAI Subhas Ghosal Memorial Lecture 2018

The Advertising Agencies Association of India (AAAI) and Subhas Ghosal Foundation (SGF) is pleased to announce the Subhas Ghosal Memorial Lecture by Rajan Anandan, Vice President, Google India and South East Asia on Thursday, September 20, 2018 at 7:00 p.m. at Hotel St. Regis, Lower Parel, Mumbai.

MAM Media and Advertising People
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Ashish Bhasin elected as president of AAAI

Ashish Bhasin, AAAI, AAAI Lifetime Achievement Award, Lifetime Achievement Award, Ram Sehgal, Dentsu Aegis Network, Ashish Bhasin AAAI president

MAM Media and Advertising People

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