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GoaFest 2017: Winners of Day 3 Creative Abby Awards announced

After three days of seminars and conclaves by industry experts, crazy parties, the last Abby awards evenings was filled with delegates screaming their throats hoarse in support of colleagues during the presentation in Goafest 2017. With a total of 421 metals given away this year across 11...

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BARC India mulls client contract review & enforcing opt-out clause

NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the whole...

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BARC India & Israeli company explore customised digital measurement tools

NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for it tools for digital measurement, which is likely to be rolled out in phases from sometime in 2017 or early 2018 and could go on to make BARC...

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Goafest 2017: Ramesh Narayan re-elected council chairman

MUMBAI: The Advertising Club and Advertising Agencies Association of India have announced the Awards Governing Council for the Abby’s at Goafest 2017. Ad veteran and industry leader Ramesh Narayan, founder of Canco Advertising has been once again appointed the Chairman of the AGC.

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Expert-speak on implications of penalising celebs in misleading ads

MUMBAI: In India, a general tendency is to shoot the messenger instead of going to the root of a problem and then finding a solution. A Parliamentary panel proposal --- it’s still that only --- to penalise celebrity endorsers for misleading advertisements could be one such instance, though industry...

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