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Flipkart launches sell-back program ahead of the festive season

An objective 10 grade system will guide the partners to value the used phones.

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Mumbai: Flipkart is enabling a "sell-back program" ahead of the festive season. The programme offers a safe and convenient option to sell old phones to network partners. Customers can truly upgrade via the sell-back program by selling their used mobile phones while receiving the right buy-back value in their bank account.

As a part of this program, an objective 10-grade system will guide the partners in valuing the used phones. The process is seamless and hassle-free with attractive value, quick payment, speedy doorstep pick-up, and a safe and secure sales network for customers.

The programme was launched following extensive research. If we talk about the data, India is the second largest smartphone market and the fastest growing market for second-hand smartphones in the world. In 2021, around 25 million smartphones were traded in the second-hand market and are expected to rise to 51 million units at a valuation of $4.6 billion by 2025, as per a report by IDC and the Indian Cellular and Electronics Association (ICEA).

Around 70 per cent of people don’t sell their old phones, mainly because of the lack of a trusted platform that can provide good prices, the convenience of selling, and assurance of data safety. With this, the launch of the "sell-back program" is a significant step in that direction. With the acquisition of Yaantra, which has a robust device quality assessment capability, Flipkart has strengthened its foothold in the re-commerce industry.

Commenting on the launch of the program, Flipkart senior vice president & head-new business Adarsh Menon said, "As the festive season approaches, more people look at options to upgrade and purchase the latest devices and mobiles. Consequently, there has been the emergence of an ever-growing market for re-selling devices that are highly unorganised, unsafe, and difficult to navigate. With the "sell-back program," we hope to offer our customers a safe, convenient, and environmentally friendly option that guarantees the best value and prompt payment. We have received strong adoption and interest for this program, which witnesses approximately one crore customers every month from across the country. At Flipkart, we consider it a priority to work towards bringing smart tech-enabled solutions to customers and helping in reducing the generation of e-waste, which is a crucial step in creating a sustainable economy."

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