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Classplus enables local coaching institutes to go online

The film showcases problems faced by teachers while adopting digital platforms.

NEW DELHI: As schooling went online with the onset of the pandemic, educators and students had several challenges to contend with. Specially with teachers, who were used to chalkboards and notebooks, this abrupt transition to digital learning did not come easy. In this regard, Classplus is enabling local coaching institutes to take their offline institutes online and has released a campaign to underscore its brand messaging.

Conceptualised by Option Designs, this is the second ad film of a two part series with Sourav Ganguly. The earlier ad focused on the emotional journey of a teacher who struggled to keep up with the digital education means of today. The ad was a huge success with over five million views in the first three days after the launch.

Classplus co-founder Mukul Rustagi, said, “It is very satisfying to see the hard work put in by Option Designs. They were able to capture the emotions perfectly in the earlier ad and we hope this ad proves to be a success too. We look forward to serving more educators in the internet age of today and help them build their online presence with support from our latest campaign.”

"After the success of the emotional route with the previous film where Dada empowers Bannerjee with a new identity as a teacher, we decided to go with a comical route. With this film, we showcased the benefits of adopting a remote teaching model through Classplus and how it can unlock limitless growth for the educators. The film explores humour and wit with  mentor Dada, who inspires India's educators to evolve and digitally manage their coaching and tuition setups with ease," said, Option Design campaign head & CEO Japneet Singh

Everyone involved in the campaign was confident of establishing Classplus as a solution that simplifies day to day operations for educators and provides a unique opportunity to build their brand in the comfort of their smartphones. Classplus is India’s largest platform for educators to launch their teaching business, with 50,000+ educators across the country as its users.

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