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Dentsu Webchutney bags digital duties for Virender Sehwag's new venture, Cricuru

MUMBAI: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has won the digital creative and media duties for Cricuru, the recently launched learning platform for Cricket.

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Scaler onboards Rahul Karthikeyan as the CMO

MUMBAI: Edtech startup Scaler on Wednesday announced key leadership appointments in its marketing and creative verticals. Rahul Karthikeyan was appointed as the chief marketing officer. Karthikeyan moves from upGrad where he was the head of marketing. Arnav Gupta has joined as product and strategy...

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upGrad acquires Impartus for Rs 150 crore

KOLKATA: Ed-tech platform upGrad has acquired the leading video-enabled learning solutions provider Impartus in a bid to bolster its presence in the higher-education space - a market touted to be worth Rs 560 crores. The ed-tech firm has committed over Rs 150 crore for the buyout and to invest in...

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Brands respond with optimism, as pandemic throws up new challenges

The absence of live sports during the pandemic has not only been felt by fans, but by brands and advertisers alike. Even when the games returned, they remained restricted to empty stadiums with players inside a bio-bubble. Despite the challenges, sport is not losing its charm even during these...

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OMD India bags communications mandate for Cuemath

New Delhi: OMD India has bagged the communications mandate to service the new-age edtech platform, Cuemath. The creative and marketing agency will drive Cuemath’s business by generating targeted campaigns based on audience data and making a positive impact on the potential customers’ brand recall.

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