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Cannes Lions Day 4: India continues its strong performance, scores 14 shortlists

Shortlists announced in the Film and Sustainable Development Goals categories

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Mumbai: India scored 14 more shortlists- 8 in 'film category' and 6 under 'Sustainable Development Goals' category on day four of the Cannes Lions Festival of Creativity 2022, rounding off its total shortlists tally to a stunning 121.

In film lions, Battlegrounds Mobile India ‘Machine Gun Mouth’ crafted by DDB Mudra secured three shortlists. ‘Jaquar Bath & Lights - Office’ created by Enormous Brands and Bhima Jewellery’s ‘Pure as Love’ by Animal scored one shortlist each in the category.

SOS Children’s Villages India’s young brand ambassador ‘Chatpat’ created by Kinnect + FCB India + FCB Chicago also earned two shortlists. The campaign earned one shortlist in Sustainable Development Goals Lions as well.

The other shortlists under the Sustainable Development Goals Lions category include P&G Whisper’s ‘The Missing Chapter’ conceptualised by Leo Burnett Mumbai which earned two shortlists.

VMLY&R Commerce’s ‘Smart Fill’ campaign for Unilever gained one shortlist, while another shortlist was scored by the Adeli campaign for Unipads’ crafted by VMLY&R Mumbai.

Isobar’s ‘The Protest Match - The Finals That Could Have Happened’ for Global ESports’ also picked up a single shortlist.

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