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Economic slowdown: Smart marketers will not make cuts in advertising

As India battles, probably, the worst of its economic crisis since independence, a lot of industries are battling to keep their businesses going but it seems like the advertising industry is immune from the ill-effects. The marketing industry and the advertisers are seeing the slowdown as a need to...

MAM Marketing MAM
Isobar India announces key elevations and leadership changes

MUMBAI: Isobar, the digital agency from the house of Dentsu Aegis Network, has announced key leadership changes across the country. Anadi Sah has been promoted to executive creative director, in addition to his current role of lead innovation, technology & creative. As part of this new mandate...

MAM Media and Advertising People
Isobar shares how to leverage AEM to power brand experiences in SPAs white paper

Isobar has published a white paper that uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation.

MAM Media and Advertising Digital Agencies
Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres

Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain-powered campaign to enable transparency throughout campaign delivery and performance for CEAT Tyres.

MAM Media and Advertising Ad Campaigns
Isobar launches AI-powered mobile campaign for Bobbi Brown’s Primer Plus collection

Isobar India, a digital agency from the Dentsu Aegis Network stable, has collaborated with Bobbi Brown to launch its Primer Plus collection that focuses on weather-related skin concerns.

MAM Media and Advertising Ad Campaigns

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