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Aditya Mehendale promoted as national creative director at Schbang

Mumbai: Digital marketing agency Schbang has promoted Aditya Mehendale as national creative director, according to his LinkedIn profile. In this new role, Mehendale will oversee the creative products in India for the agency. He will be also responsible to maintain synergies across both North and...

MAM Media and Advertising People
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Amit Shankar joins Hashtag Orange as co-founder & CCO

Mumbai: Digital advertising agency Hashtag Orange on Tuesday announced the appointment of Amit Shankar as its co-founder and chief creative officer. Shankar moves on from Famous Innovations, where he served as the head of creative at the agency’s Gurugram office. In a career spanning over 25 years...

MAM Marketing MAM
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Taproot Dentsu wins creative mandate for Biba

MUMBAI: Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won by the dentsuMB company and creative agency from the house of dentsu India following a multi-agency pitch, and will be serviced from the agency's Gurgaon office. As per the mandate,...

MAM Marketing MAM
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The world survives on creativity: Piyush Pandey at Ad Asia 2021

Mumbai: The pandemic took a heavy toll on people, and constrained activities across industries. So much so that it made the advertising industry apprehensive of its deleterious effects on the creativity of its workforce. But according to Ogilvy chairman of global creative Piyush Pandey, ‘creativity...

MAM Media and Advertising Ad Campaigns
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Cannes Lion 2021: Dentsu Webchutney walks home with seven Lions

New Delhi: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has continued its run as the highest-scoring Indian agency at 2021 Cannes Lions International Festival of Creativity second year in a row. 

MAM Marketing MAM