MAM

Cannes Lion 2021: Dentsu Webchutney walks home with seven Lions

Emerges as the highest-scoring Indian agency for the second year in a row

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/25/cannes.jpg?itok=Jnlfi0mL

New Delhi: Dentsu Webchutney, the digital-led creative agency from the house of dentsu India, has continued its run as the highest-scoring Indian agency at 2021 Cannes Lions International Festival of Creativity second year in a row. 

In 2019, the agency topped the charts with seven metals and 16 shortlists. This time, they have beaten their previous record with 20 shortlists and seven Lions.  

The agency has won three Silver and two Bronze for ‘The 8-Bit Journo’ campaign in the Direct Lion, Creative Strategy, Mobile Lions and Digital Craft categories. For the ‘World’s Most Reported Trailer’ campaign, the agency has bagged one Silver in the Entertainment category. Additionally, Dentsu Webchutney has also grabbed a Bronze for ‘The Better Half Recipes’ campaign in the Creative eCommerce category. 

Commenting on the achievement, Dentsu Webchutney, NCD, PG Aditiya said, “This year’s Cannes Lions is probably our most meaningful one yet. A huge round of applause for our teams across the country, both past and present, & gratitude to our clients who’ve shape-shifted the status-quo of Indian creativity at a global level, with us.” 

dentsumcgarrybowen (dentsuMB) India, CEO, Sidharth Rao said, “2019 showed us Webchutney was capable of creative excellence at the highest level. 2021 showed it was about doing it consistently - the wins this year have firmly planted the ‘new normal’ of what Webchutney’s north star as an agency is. The agency is home to some incredible talent and is a shining example of what the dentsuMB group of agencies and dentsu India itself wants to stand for.” 

For the record, dentsu India has secured an overall 22 shortlists and seven Lions at Cannes Lions 2021. Dentsu Webchutney has 20 shortlists in the Creative Strategy Lions, Direct Lion, Media, Digital Craft, Entertainment, Brand Experience & Activation, Creative eCommerce Lions and Mobile Lions categories. Meanwhile, Taproot Dentsu has secured two shortlists for its heart-warming Pooja Didi Campaign for Facebook in the Film Craft and Film Lions categories. 

dentsu India, CEO Anand Bhadkamkar said, “This recognition is only a testament to the fact that dentsu India is steadily emerging into becoming one of India's greatest creative powerhouses. Dentsu Webchutney and Taproot Dentsu have already established a massive benchmark for everyone within the network and for many across the industry with their superlative and consistent performance. I am extremely proud of how our teams have shown such powerful resilience and stayed strong even in these challenging times.”

 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/hiranandani.jpg?itok=HkREtAZl
House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

House of Hiranandani has signed Madchatter Brand Solutions as its PR partner.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/easy-trip_0.jpg?itok=RMXUQngU
EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities

The leading travel tech company EaseMyTrip has entrusted the New Delhi-based PR firm Value 360 Communications as their public and media relations partner.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/41.jpg?itok=Rv6lIlsq
Airtel Payments Bank names Shilpi Kapoor as chief marketing officer

Airtel Payments Bank roped in Shilpi Kapoor as its new chief marketing officer. She will oversee the marketing and corporate communication function for the bank.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/40.jpg?itok=_9ePNu_N
Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/38.jpg?itok=fymYxKRf
Essence bags integrated media mandate for Plum

A global data and measurement-driven media agency WPP’s GroupM, Essence has won the integrated media mandate of beauty brand Plum in India. Essence will work on this mandate out of their Mumbai office. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/37.jpg?itok=616oUiqf
Laqshya Media executes pan India OOH campaign for Nissan Magnite

Laqshya Media Group executed a high decibel, pan India Out of Home (OOH) campaign for Nissan Magnite across all metros, mini-metros, state capitals, and Tier 3 and 4 cities. Strategically designed to reach Magnite's target audience, the campaign was executed at multiple locations in each city.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/04/fuse.jpg?itok=fTy7ieQ_
Cadbury fuse launches its new marketing campaign featuring The Great Khali

Mondelez India’s Cadbury Fuse has rolled out a new marketing campaign with WWE champion The Great Khali to support its newest ‘bhaari’ proposition.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/04/gozoop1.jpg?itok=rqQwncSJ
GOZOOP group bags integrated marketing mandate for Fit AF

GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour gap existing in the Indian health & fitness industry.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/04/31.jpg?itok=7p2ifU8l
Nissan India names Mohan Wilson as the new director of marketing

Nissan India has appointed Mohan Wilson as director marketing, product & customer experience, for business transformation for the India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the position effective 1 July 2022.

MAM Media and Advertising People