MAM

BharatPe ropes in 11 cricketers as brand ambassadors

The brand is gearing up for the festive and cricket season.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/22/bharatpe.jpg?itok=msCQ3drZ

NEW DELHI: As the country gets ready to kickstart the festive season through cricket, BharatPe, India’s leading merchant payment network, is all set to invigorate the market with its own team of 11 cricket superstars as it's brand ambassadors. The BharatPe XI team includes India’s top international cricketers. Throughout September to October, the BharatPe XI team players will be seen on the ground, across seven of the league teams playing cricket. It includes Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal and Shubhman Gill.

BharatPe also rolled out a new contest, BharatPe Premier League (BPL), wherein BharatPe’s merchant partners can predict winners and man of the match, score runs, and win exclusive cricket merchandise, personally autographed by BharatPe XI team. The top scorers of the BharatPe Premier League stand a chance to meet their favourite cricket stars.

Also as the season builds up leading to festivals, BharatPe will launch a high impact brand campaign featuring cricketers and that has been directed by an ace Bollywood director. The campaign is set to redefine the fintech marketing landscape as the company will showcase its portfolio of financial products targeted specifically at the merchant community in India.

BharatPe group president Suhail Sameer said, “Bollywood and cricket find maximum resonance with Indians and our relevant audience. Last year, we established our credentials with Salman Khan as our brand ambassador. For our second year, we’ve done a marketing coup of sorts by building our own team of 11 cricket players as brand ambassadors. With cricket kicking off the festive season, our strategy through the marketing campaign is to make a wider set of merchants aware of our suite of financial products, which can help them shrug off Covid impact and get back to business. It is designed to be a fun campaign and will go on air in early October. This is also at an opportune time, as we expand our presence to more cities.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/tanuu.jpg?itok=DQUatuny
HomeLane elevates Tanuj Choudhry as co-founder and COO

NEW DELHI: Home interiors brand HomeLane has elevated Tanuj Choudhry to co-founder and chief operating officer. In his new role, Choudhry will be responsible for managing the brand’s overall business operations and driving long term growth strategy. The announcement was made by Srikanth Iyer, co-...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/bluew.jpg?itok=bgUrXWIe
Blue Dart ropes in Network Advertising as its creative & media partner

MUMBAI: Blue Dart has roped in Network Advertising as its creative and media partner to showcase the firm’s capability and edge across express logistics.   The agency has launched a series of adverts highlighting how the logistics provider has ensured non-stop service even in the midst of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/anshuman.jpg?itok=gLaA393c
ANSHUMAN MISRA IS NEW PRESIDENT OF SHOWT

Showt Limited, the creators of Showt (“Shout”), the world’s instant global voting platform, having its global launch Q1 2021 in India, has announced that Anshuman Misra will become President of Showt Limited, starting today.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/dcmn.jpg?itok=3zGS7zHn
Rebel Foods awards Sweet Truth TV campaign to DCMN

NEW DELHI: DCMN India has won the mandate for Rebel Foods’ premium Western dessert brand Sweet Truth. The marketing campaign consists of a brandformance TV flight for the Indian market, which was launched on 15 October 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/fair_lovely.jpg?itok=yNc5MzAh
Glow & Lovely: Will the makeover last?

NEW DELHI:  After facing severe backlash from every section of society, Hindustan Unilever rebranded its flagship brand ‘Fair & Lovely’ to ‘Glow & Lovely’. The company also renamed its male product line-up from ‘Fair & Handsome’ to ‘Glow & Handsome’. The decision to switch to a new...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/duroflex.jpg?itok=TjGoqAdW
Duroflex urges consumers to gift good sleep this Diwali

MUMBAI: Gifting during Diwali is a wonderful tradition of showing love, care, and appreciation.  This Diwali the festivities continue in spirit but the way to celebrate has changed inline with the new normal. Looking at this, during the festive season Duroflex wants to equip every Indian with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/bata_india.jpg?itok=giHUWovQ
Bata India initiates #Kickout2020

NEW DELHI: The year 2020 has put a dampener on everyone’s spirit with most people having been confined to their homes for the major part of the year. However, to beat the pandemic blues and spread positivity, footwear major Bata India has launched its first big campaign of the year – #KickOut2020....

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/philips.jpg?itok=QoVSiRxn
Philips India sparks off Diwali festivities

MUMBAI: Philips, a leading player in the consumer electronics segment, has launched a campaign for the festive season titled Khushiyon ki Ladi.     Traditionally, the brand has been a key advertiser during this period because people love to upgrade their homes with electronic devices. A large...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/16/flipcart.jpg?itok=bCUDV814
Govt issues notices to Flipkart, Amazon for not displaying country of origin

The government has cracked the whip on e-commerce giants Amazon and Flipkart for not displaying mandatory declaration on products, including country of origin. According to a PTI report, the Ministry of Consumer Affairs has sent notices to the two e-tailers demanding explanations for non-compliance...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required