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BharatPe reaches out to merchants with its new spots

NEW DELHI: BharatPe, has launched its TV campaign starring ‘Team BharatPe’ with 11 Cricket stars. The TVC series has been directed by ace Bollywood director, Puneet Malhotra, and communicates the message ‘Hum Hai Team BharatPe – Jo Desh Ke Har Dukandaar Ke Saath Hai Khade’. This is the first time...

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How IPL anthems helped popularise the brand

IPL’s electrifying debut aired on 18 April, 2008, and India has been hooked ever since. Every year, more and more people are tuning into the sporting tournament, cheering for their favourite teams and players, and sharing their excitement on social media.

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Gamezy brings Dream11 IPL into the Naya Zamana

Fantasy cricket app Gamezy has come up with Naya Zamana V/S Purana Zamana ad campaign starring brand ambassador KL Rahul to usher the game into the new digital age.

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BharatPe banks on cricket for next growth phase

NEW DELHI: From Bollywood to cricket. That’s the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one stop shop for the payment as well as capital needs of India’s large retailer network, has signed up 11 top cricketers as its brand ambassadors. Among them figure: Rohit...

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BharatPe ropes in 11 cricketers as brand ambassadors

NEW DELHI: As the country gets ready to kickstart the festive season through cricket, BharatPe, India’s leading merchant payment network, is all set to invigorate the market with its own team of 11 cricket superstars as it's brand ambassadors. The BharatPe XI team includes India’s top international...

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