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Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group...

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HIL partners IPL team Chennai Super Kings

HIL, building material company, today announced its first association with the Indian Premier League (IPL) by partnering with Chennai Super Kings (CSK) which is making a comeback after two years. HIL Limited is the flagship company of the CK Birla Group.

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Laqshya launches branded IPs and content division

MUMBAI: Integrated marketing agency Laqshya Media Group has announced its foray into branded Intellectual Properties(IPs) and content with the launch of a new division under its live event IP Company, Event Capital.This launch comes close on the heels of Laqshya Media Group announcing its foray...

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92.7 Big FM ropes in Sehwag, Ayaz & RJ Abhimanyu

MUMBAI: 92.7 Big FM is known to provide thematic content during the 20-20 cricket match series, thereby becoming the most popular radio destination during the cricket extravaganza.

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82% Indians say IPL not a drag: Ipsos Survey

MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to 7 weeks, given our high interest in the game; 12% respondents however find the duration of the tournament too long leaving little time for other...

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