Bengaluru: This festive season, over 100,000 Amazon-enabled local shops, kiranas and neighbourhood stores from across India have geared up to serve customers. More than 20,000 offline retailers, kiranas and local shops from “Local Shops on Amazon” program are participating in their first “Great Indian Festival” to cater to customers in their cities and across India, selling everything from daily essentials to large appliances and from home décor items to gifts and fresh flowers.
The program has witnessed remarkable response from retailers from across India and has scaled rapidly in just five months; with more than 40 per cent of the sellers coming from outside the top 10 cities. The success of the “Local Shops on Amazon” program underlines Amazon India’s commitment to work closely with the vast network of neighborhood stores across India, integrating e-commerce into their operations through focused initiatives such as Amazon Easy, I Have Space, and Amazon Pay Smart Stores.
Amazon India VP Manish Tiwary said, “This festive season we are focused on helping our sellers and other MSME partners grow their business and bounce back from the recent challenges. In the last few months we have seen businesses of all sizes increasingly adopt technology into their business. The integration of Amazon’s programs with 100,000+ ubiquitous neighbourhood stores – for selling online, to help customers buy online, to make deliveries and enable contactless payments – is a testament of the adaptability and inventiveness of Indian entrepreneurs. We hope that this Great Indian Festival will bring them growth and success as they get ready to serve millions of customers across India”.
Local Shops on Amazon is a new program that was launched in April this year to help bring offline retailers, kiranas and local shops online. The program has scaled rapidly within 5 months of launch and now has more than 20,000 retailers in 400 cities. Today, thousands of offline retailers from Meerut to Ludhiana, Saharanpur to Surat, Indore to Ernakulum and Kanchipuram are part of this program. Local Shops on Amazon offer a wide range of products including fresh flowers, home and kitchen products, furniture, electronics, books and toys amongst others.
Amazon Easy enables assisted shopping experience for new to e-commerce customers. They can place an order on Amazon.in with guided assistance from the store staff and pick up the order from the store or get it delivered at their doorstep. An upgraded ‘Amazon Easy’ store format has recently been launched offering a touch & feel product experience and integrating multiple Amazon services through a single touchpoint. The first such store is now operational in Bengaluru. The upgraded format stores will soon be expanded to other parts of the country.
Amazon Pay Smart Store is currently enabling 15,000+ neighbourhood shops to provide a contactless shopping experience to their customers. With Amazon Pay Smart Store, customers can simply scan the store’s QR code using the Amazon app to explore the products available in the store. After selecting the products, they wish to buy they can check out with Amazon Pay, which gives them a choice of using UPI, balance, or credit or debit cards. Customers can on-the-spot convert a transaction into an EMI, and avail exciting rewards from their banks or through Amazon Pay.
Amazon I Have Space
Ahead of the festive season, Amazon has also strengthened its flagship ‘I Have Space’ (IHS) delivery program, now comprising of more than 28,000 neighborhood and kirana stores in close to 350 cities. Under the ‘I Have Space’ program, Amazon India partners with local store owners to deliver products to customers within a 2 to 4 kilometers radius of their store, allowing them to supplement their regular income and generate more footfalls.
