MUMBAI: Alcohowl is India’s first digital magazine for everything related to spirits, cocktails, nightlife and beyond. The magazine covers everything about the experience of fine drinking by shifting away from the mundane and diving into a world of niche spirits and drinks. The bespoke, specially curated content by a panel of experts makes sure that the readers are updated with the latest trends in fine drinking across the globe.
Alcohowl aims at creating the perfect blend of alcohol-related events, reviews, tastings and trends to give alcohol connoisseurs a different outlook on the art of fine drinking. Nightcrawlers, this IP event is one of its kind themed pub-crawls. The fifth edition of the crawl was held on 5th April, at Inorbit Mall, Malad. The event was met with tremendous response digitally which congregated as a healthy footfall on the event.
A pack of 70 enthusiasts were part of the Nightcrawlers. The event started at Haagen Daz Ice creams which featured exclusive flavours curated based on the series, followed by a fun time at the Timezone arcade where patrons got to indulge in free bowling games. The crawl then moved to Chili’s where the attendees engaged in the game called ‘Many Faces’ -- a version of ‘Guess the Character’ – and enjoyed loads of options in starters and drinks. The party continued to Beer Café where the attendees got to taste the coveted Night King shot especially made for the event and play fun games like ‘Break the Northern Wall.’ This was followed by a Fun Limbo session at Irish House with attendees having a dance off like never seen before with community platters and beers on the side.
The night was filled with games, trivia, drinks, giveaways and laughter. Everyone signed off with smiles on their faces, newly formed friendships, and beautiful memories.
Alcohowl reached over 2 lakhs users on the digital platforms like Instagram, YouTube, Facebook & others.
Alcohowl CEO Pallavi Naidu commented, “Nightcrawlers as an IP is specifically focused towards bringing people together for an unforgettable thematic experience. After many successful editions, Nightcrawlers has garnered a huge following of loyalists who swear by the idea of Nightcrawlers and are always looking forward to the next one. As a concept a “bar crawl” hasn’t been explored much in India and Alcohowl is proud to say that we are the pioneers in this space. Watch out for many more exciting editions coming out soon.”
Corporate Communications Inorbit Malls head- marketing Naviin Ibhrampurkar said, “This was a unique themed crawl in our mall which bought patrons to the mall via online registrations. A crawl is great fun, especially when you are in groups and at Inorbit we believe giving our customers engagement that they remember as memorable experiences. We look forward to having more such events in future and thank team Alcohowl for managing it so well!”