MAM

Santoor is top brand in 2020's first week of BARC rankings

Hindustan Lever Ltd and ITC Ltd were the top two advertisers.

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MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 1 of 2020.

Top Advertisers:

Hindustan Unilever Ltd remained the top advertiser in the first week of 2020 as well. It made 163472 ad insertions on TV during the period. Reckitt Benckiser (India) Ltd took a splendid jump from ninth rank of last week to sit on second spot, with 67485 insertions.

Third in the list was last week’s sixth ranker Cadburys India Ltd. It recorded 38596 insertions. Following it was Procter & Gamble, which was on fifth spot last week, with 37318 insertions. Wipro Ltd also climbed up two spots, ranking fifth with 36481 insertions.

Other top brands in pecking order were as follows: Brooke Bond Lipton India Ltd, ITC Ltd, Ponds India, Godrej Consumer Products Ltd, and Colgate Palmolive India Ltd.

Rank

Advertiser

Insertions

 

 

 

Week 1

   

1

HINDUSTAN LEVER LTD

163472

   

2

RECKITT BENCKISER (INDIA) LTD

67485

   

3

CADBURYS INDIA LTD

38596

   

4

PROCTER & GAMBLE

37318

   

5

WIPRO LTD

36481

   

6

BROOKE BOND LIPTON INDIA LTD

34459

   

7

ITC LTD

33585

   

8

PONDS INDIA

32737

   

9

GODREJ CONSUMER PRODUCTS LTD

24255

   

10

COLGATE PALMOLIVE INDIA LTD

18784

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

 

Top Brands:

Santoor Sandal and Turmeric, which was absent in the top brands list in the final week of 2019, made a refreshing comeback on top spot this week with 13980 ad insertions. Trivago slipped a spot to rank second with 13424 insertions.

Almond Board of California stayed on third spot, making 11385 insertions. Surf Excel Easy Wash also maintained its past weeks ranking on number fourth. It made 11019 insertions during the period. Santoor Beauty Soaps climbed up three spots to rank fifth with 10936 insertions.

The subsequent pecking order was as follows: Lizol, Lux Toilet Soap, Lifebuoy Toilet Soap, Policybazaar.com. and Attica Gold Company respectively.   

Rank

Brands

Insertions

 

 

 

Week 1

   

1

SANTOOR SANDAL AND TURMERIC

13980

   

2

TRIVAGO

13424

   

3

ALMOND BOARD OF CALIFORNIA

11385

   

4

SURF EXCEL EASY WASH

11019

   

5

SANTOOR BEAUTY SOAPS

10936

   

6

LIZOL

10717

   

7

LUX TOILET SOAP

10657

   

8

LIFEBUOY TOILET SOAP

10217

   

9

POLICYBAZAAR.COM

9432

   

10

ATTICA GOLD COMPANY

8842

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

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