HUL becomes top advertiser again; Ministry of Health and Family inserts most ads in BARC week 29

HUL becomes top advertiser again; Ministry of Health and Family inserts most ads in BARC week 29

HUL becomes top advertiser again; Ministry of Health and Family inserts most ads in BARC week 29

HUL

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 14 July to 20 July 2018.

The data is a reflection of top 10 advertiser across genre on Indian television (U+R) : 2+ Individuals. 

The data demonstrates ads that were inserted the most in week 29 of 2018. 

Top Advertisers: 

Not much has changed in terms of top advertisers this week as Hindustan Unilever Limited continued to lead with 155495 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Limited, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic among others stood at second position with 78728 ad insertions. 

This was followed by Procter & Gamble with 38356 and ITC Limited with 33238 ad insertions. E-commerce major Amazon India retained fifth position this week with mere 30230 insertions. 

Top Brands:

The Indian Ministry of Health and Family Welfare advertised the most and topped the charts with 11504 ad insertions in week 29. 

Hotel searching website, Trivago, continued to stay the second most advertised brand with startling 11321ad insertions. 

Internet video on demand service Amazon Prime retained its position and showcased its ads 10489 times while Colgate Dental Cream, a product by Hindustan Unilever Limited inserted its ads 9162 times. 

Cleaning and disinfecting product Lizol, stood at fifth position with 9132 ad insertions between 14-20 July 2018.