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Colgate Dental Cream rises as top brand in BARC week 37 rankings

Last week’s top performer Lizol slips down to fifth spot

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019.

Top Advertisers:

Minor changes were noticed in the BARC ratings in week 37. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained in the top two slots with 143015 and 109810 ad insertions, respectively.

Godrej Consumer Products Ltd and Procter & Gamble interchanged their last week’s position to rank third and fourth, respectively. They had made 45585 and 37797 insertions. ITC Ltd climbed up three ranks to stand fifth with 34665 insertions.

Rank

Advertiser

Insertions

 

 

 

Week 37

   

1

HINDUSTAN LEVER LTD

143015

   

2

RECKITT BENCKISER (INDIA) LTD

109810

   

3

GODREJ CONSUMER PRODUCTS LTD

45585

   

4

PROCTER & GAMBLE

37797

   

5

ITC LTD

34665

   

6

BROOKE BOND LIPTON INDIA LTD

29381

   

7

CADBURYS INDIA LTD

27401

   

8

COLGATE PALMOLIVE INDIA LTD

24225

   

9

PROCTER & GAMBLE HOME PRODUCTS

19898

   

10

SMITHKLINE BEECHAM

18757

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

 

 Top Brands:

Colgate Dental Cream was the top advertiser on television in week 37, with 11797 insertions. Policybazaar.com came second with 10817 ad insertions.

The third and fourth spots were acquired by Kalyan Jewellers and Trivago, as they made 9946 and 9673 insertions, respectively. Last week’s top performer, Lizol came in fifth with 9645 insertions.

Rank

Brands

Insertions

 

 

 

Week 37

   

1

COLGATE DENTAL CREAM

11797

   

2

POLICYBAZAAR.COM

10817

   

3

KALYAN JEWELLERS

9946

   

4

TRIVAGO

9673

   

5

LIZOL

9645

   

6

OLX.IN

9530

   

7

DETTOL LIQUID SOAP

9525

   

8

HARPIC BATHROOM CLEANER

8896

   

9

HARPIC 10/10

8768

   

10

DETTOL ANTISEPTIC LIQUID

8703

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

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