MAM

BARC week 30: Rummy Circle returns to the list

HUL becomes top advertiser.

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 25 July to 31 July 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 30th week of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 280449 impressions. It was followed by Reckitt Benckiser which ranked second with 150176 ad impressions.

Brooke Bond Lipton India Ltd bagged the third spot with 40371 insertions. ITC Ltd and Colgate Palmolive India secured the fourth and fifth place with 38783 and 36073 ad insertions respectively.

Amazon Online India Pvt Ltd bagged the sixth spot with 25411 ad insertions.

Other top brands in the pecking order were as follows: Amazon Online India Pvt Ltd, Wipro Ltd, Procter & Gamble, Godrej Consumer Products Ltd, Ponds India.

Rank Advertiser Insertions
    Week 30
1 HINDUSTAN LEVER LTD 280449
2 RECKITT BENCKISER (INDIA) LTD 150176
3 BROOKE BOND LIPTON INDIA LTD 40371
4 ITC LTD 38783
5 COLGATE PALMOLIVE INDIA LTD 36073
6 AMAZON ONLINE INDIA PVT LTD 25411
7 WIPRO LTD 25288
8 PROCTER & GAMBLE 25186
9 GODREJ CONSUMER PRODUCTS LTD 24883
10 PONDS INDIA 23130
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands-

Wheel Active 2 in 1 for the first time became the top brand this week with 16997 ad insertions. Dettol Toilet Soaps this time came in the second position with 16699 ad insertions. Lux Toilet Soap bagged the third spot, like last week, with 16640 ad impressions.  

The fourth and the fifth spots were acquired by Dettol Antiseptic Liquid and Surf Excel easy wash with 16471 and 15720 ad insertions respectively.

The sixth position was grabbed by Rummy Circle for the first time in the last so many weeks with 13676 ad insertions.

Other top brands in the pecking order were as follows:  Colgate Swarna Vedshakti, Lizol, Horlicks and Dettol Liquid Soap. 

Rank Brands Insertions
    Week 30
1 WHEEL ACTIVE 2 IN 1 16997
2 DETTOL TOILET SOAPS 16699
3 LUX TOILET SOAP 16640
4 DETTOL ANTISEPTIC LIQUID 16471
5 SURF EXCEL EASY WASH 15720
6 RUMMYCIRCLE.COM 13676
7 COLGATE SWARNA VEDSHAKTI 12990
8 LIZOL 11791
9 HORLICKS 10904
10 DETTOL LIQUID SOAP 10678
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands
 

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