Mumbai: Super Cassettes Industries (T-Series) president of global marketing and media publishing Vinod Bhanushali has
MUMBAI: With a view to bridge the gap between Bollywood and audience and in an attempt to bring them closer, UTV Stars is all set to launch a new show, ?Bollynomics?, on 19 April.
Each episode of Bollynomics will encapsulate different aspects of this trade such as cover story on the week?s trend, tete-a tete with prominent producers, distributors and studio executives; The Big Picture ? a small chat segment with prominent personalities from the Trade fraternity; Star Equity ? the analysis of a Bollywood personality every week; weekly Trade Report ? a consolidated analysis and report on the happenings of the week gone by; and Bollywood This Week ? Top 10 trade related news of the week.
Disney UTV executive director- Youth Networks Nikhil Gandhi said, ?UTV Stars launched with the thought of getting Bollywood closer to its fans and we have continued to deliver on this promise ever since. With Bollynomics, audiences will get a chance to know and better understand the business of Bollywood and its movies which forms such an integral part of their everyday lives.?
The first episode will feature the show host in conversation with Bipasha Basu and Vinod Bhanushali, Rohan Sippy and David Dhawan.
The show will be hosted by UTV Stars director and editor- content Manish Dubey.