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Kids' OTT content in India set for significant investment and potential shake up

Earlier this month, Netflix did something it rarely does. The streaming giant made an acquisition, only the third in its history, of a children’s media brand called StoryBots. Though the details of the deal weren’t disclosed, it’s safe to assume it didn’t cost the Reed Hastings-led company a...

iWorld Over The Top Services
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Indian marketing industry not ready for multi-touch attribution

While multi-touch attribution (MTA) might be the need of the hour, given the ever-increasing size of the mobile marketing space, the industry is still not ready to work on the format as it might further aggravate the problem of ad fraud. The point was unanimously made by several speakers at the...

MAM Marketing MAM
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2019 to see growth of fibre-connected smart TV: SonyLIV’s Uday Sodhi

SonyLIV, one of the first movers in the Indian OTT market recently completed six years. It is undeniable that affordability of smartphones and fall in data pricing as well as the availability of 4G played catalysts to the growth of both the industry and SonyLIV. However, Sony Pictures Networks...

iWorld Over The Top Services
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Football viewership up 7% in 2018 from 5% in 2016

After Star India took the initiative to boost a variety of sports in India, other broadcasters also picked up their shovels to dig deep. It has made a sincere effort in the turnaround of Indian football with participation (to build culture), incentivisation (to build careers), and commercialisation...

Television TV Channels Sports
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SonyLIV partners Lionsgate to strengthen SVOD offering

Everyone's going gaga over regional but there is also a section that's watching English content. To ensure this target stays connected, Sony Pictures Networks India (SPNI)’s digital arm started increasing focus on international premium content around six months back.

iWorld Over The Top Services

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