iWorld

SonyLIV, Applause Entertainment announce first Tamil original 'Iru Dhuruvam'

The show has over 9 episodes

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/02/iru.jpg?itok=aSxHBCr6

MUMBAI : Startled at the sudden disappearance of his wife Geetha, Viktor an astute cop gets cracking on the case. But as he probes deeper, a series of gruesome murders put the entire city in panic leaving him in a predicament. What will he do next? SonyLIV, India’s first premium video on demand (VOD) platform along with Applause Entertainment, a venture of the Aditya Birla Group announced the launch of their first Tamil original ‘Iru Dhuruvam’ premiering on SonyLIV.

Produced for Applause Entertainment by Pramod Cheruvalath’s Sign of Life Productions, the show which means ‘bipolar’ is directed and written by M Kumaran. The show begins with a series of horrific murders that put the city in a state of shock and chaos overnight. It turns out to be the work of a serial killer who quotes couplets from the “Thirukkural” (a classic Tamil text) as clues, leaving everyone at sixes and sevens. Inspector David Viktor, a hawk-eyed cop is assigned to hunt down the killer. But what happens when the hunter himself becomes a prey? As Viktor gets embroiled deeper into this strange turn of events, little does he know what lies ahead for him. While investigating the brutal murders, he himself is under the scanner for his wife’s mysterious disappearance. Is there a connection between these two events? Will this investigation lead him to his wife? The gripping series will see inspector Viktor encountering all details that will put him at crossroads of his professional and personal life.

Running over 9 episodes, Iru Dhuruvam features actors Nandha Durairaj - one of the first popular Tamil actors venturing into the OTT space post a hiatus, Abhirami Iyer - former Miss Tamil Nadu who is a popular face in the Tamil web space, the young YouTube sensation Abdool and popular theatre and film artist Sebastin, Anisha in lead roles of this nail-biting web series, that is sure to leave you on the edge of your seat and hooked on till the end.

Iru Dhuruvam is SonyLIV’s second content offering for its Tamil audience. Post its foray in the market in May 2019, the platform recently launched the Tamil version of its marquee show Crime Patrol with actor Ganesh Venkatraman that has got the audience talking. With tailormade stories like Iru Dhuruvam, Crime Patrol, My Marappu, Cookies and the upcoming Tamil original Aivar amongst others SonyLIV plans to pique the interest of its Tamil audience by engaging them with localised content rooted in Tamil traditions and sensibilities. Additionally, some of the most popular shows from SonyLIV include TVF originals such as Pitchers, Permanent Roommates, Tripling, along with over 40 iconic shows from Sony Pictures Networks India (SPN) content library like CID, Patiala Babes, Ladies Special, Aladdin, Beyhadh amongst others are available in Tamil to the audience for a customized entertainment experience.

Uday Sodhi Business Head Digital Sony Pictures Networks India said, “This partnership with Applause Entertainment blends our in-depth consumer understanding with their finesse in storytelling. With ‘Iru Dhuruvam’, we plan to scale up our Tamil offerings and be the go to OTT destination for the local audience. In a cluttered market like India, such collaborations are a leap towards an evolved ecosystem and will strengthen our promise of delivering cutting edge stories in the digital space. We look forward to a long term and fruitful association with Applause Entertainment as we collaborate to diversify our content offerings for the region.”

Sameer Nair, CEO, Applause Entertainment said, “India is a mass of niches and at Applause we want to build a diverse content repertoire to appeal to every audience palate. The launch of ‘Iru Dhuruvam’ is a step towards that direction. It marks our foray into regional content and is the first Tamil original partnership for Applause Entertainment and SonyLIV. We are excited to associate with SonyLIV and commence our journey of localized content through this show.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/zee5.jpg?itok=sG2gP2Io
ZEE5 Global's subscription revenue grows with their Festive Pack Offer

MUMBAI: In October, ZEE5 Global had rolled out a special festive offer in select global markets, offering a 50% discount on their Annual packs. The Diwali Special offer has seen a fantastic uptake across markets, with the annual pack subscriptions growing nearly three-fold over a one-month period....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/amazon.jpg?itok=HYcdkRx9
Amazon Prime Video unveils Children's Day special line-up

MUMBAI: Amazon Prime Video promises to entertain viewers across all ages with their special Children’s Day line-up. Be it 5 or 50, there is no perfect age to watch a good old animated movie or show. This Children’s Day, Amazon Prime Video has curated a list of titles encompassing both Indian and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tarun.jpg?itok=j8i2p_fz
ZEE5 india’s Tarun Katial to speak at 24th paley international council summit

MUMBAI: ZEE5 India CEO Tarun Katial will become the first Indian CEO from the OTT industry to speak at the 24th Paley International Council Summit. The Paley Center for Media’s 24th Paley International Council Summit: Agility in Media: Navigating the Global Market will be held in New York City on...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/voot.jpg?itok=YcbzFGgG
We want VOOT Kids to be the go-to destination for parents: Viacom18's Saugato Bhowmik

Viacom18, after establishing its main OTT service Voot, is now entering the digital space for kids with VOOT Kids. The subscription-based app targets the age group of two to eight year olds. VOOT Kids, which is priced at Rs 99 per month and Rs 799 per year, houses content in seven different...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/disney_0.jpg?itok=cfs2yTZl
Indians await eagerly as Disney+ launches in foreign markets

Mumbai: Walt Disney’s OTT service Disney+ launched in the US, Canada and Netherlands today, even as there is no clarity on when its unmatchable content library, offering 500 films and 7,500 episodes of television, will be made available to Indian viewers through its Hotstar platform.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/disney.jpg?itok=fnR3jfdm
Walt Disney OTT platform Disney+ goes on-air in US, Canada, and the Netherlands

Mumbai: Disney+ has launched today in the US, Canada, and the Netherlands, with The Walt Disney Company (TWDC) CEO Robert Iger declaring it a “historic moment” for the company. The service arrives with nearly 500 films and 7,500 episodes of television from brands such as Disney, Pixar, Marvel, Star...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/avaneger.jpg?itok=jYzw_8iA
Avengers: Endgame to stream on Hotstar Premium, Hotstar VIP from Nov 13

MUMBAI: Avengers assemble! as the biggest Hollywood movie ever – Avengers: Endgame – comes to Hotstar VIP and Hotstar Premium – home of the most powerful superheroes! The movie comes to India with its global digital release, barely six months after its theatrical release giving millions a chance to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/eros.jpg?itok=Ad5Wrjjw
Eros International Plc to release Andhadhun in Japan on november 15

MUMBAI: – Eros International Plc, a Global Indian Entertainment Company, has announced the planned theatrical release of Andhadhun in cinemas in Japan on November 15th. Andhadhun is an Indian black comedy crime thriller film directed by Sriram Raghavan. The engaging thriller starring Tabu,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/drive.jpg?itok=fp6T2Ukv
Big Boy Toyz partner with Dharmatic Entertainment for Netflix

MUMBAI: Dharmatic Entertainment and Big Boy Toyz, Delhi’s most trusted pre-owned luxury cars hub, partnered for former’s action film on Netflix. The film, Drive, showcased some of the best keeps of Bog Boy Toyz that were used in many high-speed chases and over-the-top stunts.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories