iWorld

SonyLIV, Applause Entertainment announce first Tamil original 'Iru Dhuruvam'

The show has over 9 episodes

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/02/iru.jpg?itok=DUG6v7JV

MUMBAI : Startled at the sudden disappearance of his wife Geetha, Viktor an astute cop gets cracking on the case. But as he probes deeper, a series of gruesome murders put the entire city in panic leaving him in a predicament. What will he do next? SonyLIV, India’s first premium video on demand (VOD) platform along with Applause Entertainment, a venture of the Aditya Birla Group announced the launch of their first Tamil original ‘Iru Dhuruvam’ premiering on SonyLIV.

Produced for Applause Entertainment by Pramod Cheruvalath’s Sign of Life Productions, the show which means ‘bipolar’ is directed and written by M Kumaran. The show begins with a series of horrific murders that put the city in a state of shock and chaos overnight. It turns out to be the work of a serial killer who quotes couplets from the “Thirukkural” (a classic Tamil text) as clues, leaving everyone at sixes and sevens. Inspector David Viktor, a hawk-eyed cop is assigned to hunt down the killer. But what happens when the hunter himself becomes a prey? As Viktor gets embroiled deeper into this strange turn of events, little does he know what lies ahead for him. While investigating the brutal murders, he himself is under the scanner for his wife’s mysterious disappearance. Is there a connection between these two events? Will this investigation lead him to his wife? The gripping series will see inspector Viktor encountering all details that will put him at crossroads of his professional and personal life.

Running over 9 episodes, Iru Dhuruvam features actors Nandha Durairaj - one of the first popular Tamil actors venturing into the OTT space post a hiatus, Abhirami Iyer - former Miss Tamil Nadu who is a popular face in the Tamil web space, the young YouTube sensation Abdool and popular theatre and film artist Sebastin, Anisha in lead roles of this nail-biting web series, that is sure to leave you on the edge of your seat and hooked on till the end.

Iru Dhuruvam is SonyLIV’s second content offering for its Tamil audience. Post its foray in the market in May 2019, the platform recently launched the Tamil version of its marquee show Crime Patrol with actor Ganesh Venkatraman that has got the audience talking. With tailormade stories like Iru Dhuruvam, Crime Patrol, My Marappu, Cookies and the upcoming Tamil original Aivar amongst others SonyLIV plans to pique the interest of its Tamil audience by engaging them with localised content rooted in Tamil traditions and sensibilities. Additionally, some of the most popular shows from SonyLIV include TVF originals such as Pitchers, Permanent Roommates, Tripling, along with over 40 iconic shows from Sony Pictures Networks India (SPN) content library like CID, Patiala Babes, Ladies Special, Aladdin, Beyhadh amongst others are available in Tamil to the audience for a customized entertainment experience.

Uday Sodhi Business Head Digital Sony Pictures Networks India said, “This partnership with Applause Entertainment blends our in-depth consumer understanding with their finesse in storytelling. With ‘Iru Dhuruvam’, we plan to scale up our Tamil offerings and be the go to OTT destination for the local audience. In a cluttered market like India, such collaborations are a leap towards an evolved ecosystem and will strengthen our promise of delivering cutting edge stories in the digital space. We look forward to a long term and fruitful association with Applause Entertainment as we collaborate to diversify our content offerings for the region.”

Sameer Nair, CEO, Applause Entertainment said, “India is a mass of niches and at Applause we want to build a diverse content repertoire to appeal to every audience palate. The launch of ‘Iru Dhuruvam’ is a step towards that direction. It marks our foray into regional content and is the first Tamil original partnership for Applause Entertainment and SonyLIV. We are excited to associate with SonyLIV and commence our journey of localized content through this show.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/mukedh.jpg?itok=T6ELch8M
Google to invest Rs 33,737 cr in Jio Platforms for 7.7% stake

KOLKATA: Putting an end to the speculations floating around, Jio has welcomed Google as its new strategic partner. At the 43rd annual general meeting of Reliance Industries Ltd (RIL), CMD Mukesh Ambani made the announcement. The business tycoon said that Google will invest Rs 33,737 crore for 7.7...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/vikram.jpg?itok=PkwX2aaM
RP Sanjiv Goenka Group picks 51% stake in Vikram Chandra's Editorji

NEW DELHI: Editorji founder Vikram Chandra announced on Twitter this morning that RP Sanjiv Goenka Group has acquired the majority stake of 51 per cent in his online personalised news platform.  Chandra will continue to hold his MD position, while Airtel and HT will remain investors in the platform...

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/twitter.jpg?itok=EqLp5T8d
Twitter backs disaster preparedness efforts; launches a dedicated search prompt in India

NEW DELHI: People come to Twitter first to learn about news and events unfolding in real-time, and the company is committed to ensuring that the information they receive is credible and authentic. To continue serving its purpose, Twitter India today launched a dedicated search prompt to help people...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/15/broadband.jpg?itok=9dfj5qgf
Wired broadband subscriber base sees turnaround in March; ACT keeps expanding

The number of broadband subscribers reached 687.44 million at the end of March with a monthly growth rate of 0.93 per cent, slower rate compared to February. While it stood at 681.11 million at the end of February, it grew at 1.15 per cent that month.

iWorld Broadband
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/paytm.jpg?itok=wH7Ljj_A
Paytm Insider announces its new theatre initiative, ‘Front & Centre’

NEW DELHI: India’s leading entertainment ticketing platform, Paytm Insider is set to deliver theatre experiences digitally with its new initiative, ‘Front & Centre’. Created keeping in mind storytellers as well as theatre-lovers, this initiative aims to bring the experience of theatre alive,...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/flip.jpg?itok=aOFhV5f8
Flipkart Video strengthens focus on nonfiction interactive content

KOLKATA: Flipkart Video, the in-app video platform on Flipkart is continuing to carve a niche in the nonfiction genre, offering differentiated, interactive content, which is mobile-first.  With a deep understanding of the consumer ecosystem and a focus on interactive, short-form original content...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/amazon.jpg?itok=5QtoSgtV
Amazon Prime Video inks exclusive deal with Zakir Khan

KOLKATA: Amazon Prime Video today announced an exclusive deal with one of India’s most popular comedians, Zakir Khan (Haq Se Single, Kaksha Gyarvi, Chacha Vidhayak Hai Humare). The association sees Prime Video become the exclusive home to three upcoming highly anticipated Amazon Funnies by Zakir...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/movie.jpg?itok=w_biyixy
Whistling Woods International to stream short films made by its students on Disney+ Hotstar

MUMBAI: Whistling Woods International (WWI), film, communication, and creative arts institute, announced its collaboration with Disney+ Hotstar. With this association, viewers of Disney+ Hotstar can now stream entertaining and thought-provoking short films created by the students of WWI. Over the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/flyes.jpg?itok=fSABSGch
FLYX, a social network platform for personalised OTT content, raises $200K in pre-seed funding

NEW DELHI: Delhi- and New York-based, FLYX, a first-of-its-kind social network platform for OTT content, announced that it has raised a pre-seed funding amounting to $200K by HNIs. The company will use the funds to accelerate product development and further expand services in India. 

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required